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Original Articles

The Impacts of Emotion Elicited By Print Political Advertising on Candidate Evaluation

Pages 91-118 | Published online: 17 Nov 2009

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (18)

Pablo Jost. (2023) How politicians adapt to new media logic. A longitudinal perspective on accommodation to user-engagement on Facebook. Journal of Information Technology & Politics 20:2, pages 184-197.
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Beate Seibt, Thomas W. Schubert, Janis H. Zickfeld & Alan P. Fiske. (2019) Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears. Cognition and Emotion 33:2, pages 197-212.
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Christian von Sikorski, Johannes Knoll & Jörg Matthes. (2018) A New Look at Celebrity Endorsements in Politics: Investigating the Impact of Scandalous Celebrity Endorsers and Politicians’ Best Responses. Media Psychology 21:3, pages 403-436.
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Talé A. Mitchell & Michelle R. Nelson. (2018) Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?. Journal of Current Issues & Research in Advertising 39:2, pages 206-219.
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Michail Vafeiadis, Ruobing Li & Fuyuan Shen. (2018) Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections. Journal of Broadcasting & Electronic Media 62:2, pages 354-370.
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Magdalena Wojcieszak, Bruce Bimber, Lauren Feldman & Natalie Jomini Stroud. (2016) Partisan News and Political Participation: Exploring Mediated Relationships. Political Communication 33:2, pages 241-260.
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Ronald Paul Hill, Michael Capella & Yoon-Na Cho. (2015) Incivility in political advertisements: a look at the 2012 US presidential election. International Journal of Advertising 34:5, pages 812-829.
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Caitlin Milazzo. (2015) Getting it Right When it Counts: Constituency Marginality and Voter Perceptions of British Parties' Policy Positions. Journal of Elections, Public Opinion and Parties 25:2, pages 111-136.
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Fabian Alexander Ryffel, Dominique Stefanie Wirz, Rinaldo Kühne & Werner Wirth. (2014) How Emotional Media Reports Influence Attitude Formation and Change: The Interplay of Attitude Base, Attitude Certainty, and Persuasion. Media Psychology 17:4, pages 397-419.
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Mark Boukes, HajoG. Boomgaarden, Marjolein Moorman & ClaesH. De Vreese. (2014) News With an Attitude: Assessing the Mechanisms Underlying the Effects of Opinionated News. Mass Communication and Society 17:3, pages 354-378.
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Stephanie Edgerly, Emily K. Vraga, Kajsa E. Dalrymple, Timothy Macafee & Timothy K. F. Fung. (2013) Directing the Dialogue: The Relationship Between YouTube Videos and the Comments They Spur. Journal of Information Technology & Politics 10:3, pages 276-292.
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PatrickC. Meirick & GwendelynS. Nisbett. (2011) I Approve This Message: Effects of Sponsorship, Ad Tone, and Reactance in 2008 Presidential Advertising. Mass Communication and Society 14:5, pages 666-689.
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PatrickC. Meirick, GwendelynS. Nisbett, MatthewD. Jefferson & MichaelW. Pfau. (2011) The Influence of Tone, Target, and Issue Ownership on Political Advertising Effects in Primary Versus General Elections. Journal of Political Marketing 10:3, pages 275-296.
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GlennT. Hubbard & Elizabeth Crisp Crawford. (2008) Music in Political Advertisements: Music to the Ears or Background Noise? A Study of Music's Influence on Message-relevant Thinking. Journal of Radio & Audio Media 15:2, pages 167-181.
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Adam S. Richards, Patrick Rice & Loni Covington. (2021) Petty in Pink: Clothing Color Moderates Audience Perceptions of a Female Politician’s Verbal Aggression. Journal of Language and Social Psychology 41:3, pages 270-287.
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David J. Grüning & Thomas W. Schubert. (2022) Emotional Campaigning in Politics: Being Moved and Anger in Political Ads Motivate to Support Candidate and Party. Frontiers in Psychology 12.
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Larissa Leonhard & Anne Bartsch. 2022. Handbuch Politische Kommunikation. Handbuch Politische Kommunikation 615 631 .
Jingyuan Yang, Jie Li, Xiumei Wang, Yuxuan Ding & Xinbo Gao. (2021) Stimuli-Aware Visual Emotion Analysis. IEEE Transactions on Image Processing 30, pages 7432-7445.
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Rodolfo Leyva & Charlie Beckett. (2020) Testing and unpacking the effects of digital fake news: on presidential candidate evaluations and voter support. AI & SOCIETY 35:4, pages 969-980.
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Larissa Leonhard & Anne Bartsch. 2020. Handbuch Politische Kommunikation. Handbuch Politische Kommunikation 1 17 .
Desirée Schmuck & Jörg Matthes. (2019) Voting “Against Islamization”? How Anti-Islamic Right-Wing, Populist Political Campaign Ads Influence Explicit and Implicit Attitudes Toward Muslims as Well as Voting Preferences. Political Psychology 40:4, pages 739-757.
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Hyunseo Hwang, Youngju Kim & Yeojin Kim. (2016) Influence of Discussion Incivility on Deliberation: An Examination of the Mediating Role of Moral Indignation. Communication Research 45:2, pages 213-240.
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Sarah Myruski, George A. Bonanno, Olga Gulyayeva, Laura J. Egan & Tracy A. Dennis-Tiwary. (2017) Neurocognitive assessment of emotional context sensitivity. Cognitive, Affective, & Behavioral Neuroscience 17:5, pages 1058-1071.
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Hoon Lee & S. Mo Jang. (2016) Talking About What Provokes Us. American Politics Research 45:1, pages 128-154.
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Yanqin Lu & Jessica Gall Myrick. (2016) Cross-Cutting Exposure on Facebook and Political Participation. Journal of Media Psychology 28:3, pages 100-110.
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José Rúas-Araújo, Pedro Cuesta-Morales & Xosé Antón Vila-Sobrino. 2016. New Advances in Information Systems and Technologies. New Advances in Information Systems and Technologies 421 430 .
Jonathan Renshon, Jooa Julia Lee & Dustin Tingley. (2015) Physiological Arousal and Political Beliefs. Political Psychology 36:5, pages 569-585.
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Po-Ming Lee, Wei-Hsuan Tsui & Tzu-Chien Hsiao. (2015) The Influence of Emotion on Keyboard Typing: An Experimental Study Using Auditory Stimuli. PLOS ONE 10:6, pages e0129056.
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Po-Ming Lee, Wei-Hsuan Tsui & Tzu-Chien Hsiao. (2014) The influence of emotion on keyboard typing: an experimental study using visual stimuli. BioMedical Engineering OnLine 13:1.
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Po-Ming Lee & Tzu-Chien Hsiao. (2014) Applying LCS to affective image classification in spatial-frequency domain. Applying LCS to affective image classification in spatial-frequency domain.
Po-Ming Lee, Sin-Yu Jheng & Tzu-Chien Hsiao. 2014. Intelligent Tutoring Systems. Intelligent Tutoring Systems 11 18 .
Jörg Matthes & Franziska Marquart. (2013) Werbung auf niedrigem Niveau?Advertising on a low level?. Publizistik 58:3, pages 247-266.
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Poming Lee, Wei-Hsuan Tsui, Yun Teng & Tzu-Chien Hsiao. (2012) Affective pattern analysis of image in frequency domain using the Hilbert-Huang Transform. Affective pattern analysis of image in frequency domain using the Hilbert-Huang Transform.
Christian Schemer. (2011) Reinforcing Spirals of Negative Affects and Selective Attention to Advertising in a Political Campaign. Communication Research 39:3, pages 413-434.
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Luciana Carraro, Bertram Gawronski & Luigi Castelli. (2010) Losing on all fronts: The effects of negative versus positive person‐based campaigns on implicit and explicit evaluations of political candidates. British Journal of Social Psychology 49:3, pages 453-470.
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Michael M. FranzTravis N. Ridout. (2010) Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections. American Politics Research 38:2, pages 303-329.
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Kim L. FridkinPatrick J. Kenney. (2008) The Dimensions of Negative Messages. American Politics Research 36:5, pages 694-723.
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Richard R. Lau, Lee Sigelman & Ivy Brown Rovner. (2007) The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment. The Journal of Politics 69:4, pages 1176-1209.
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Michael M. Franz & Travis N. Ridout. (2007) Does Political Advertising Persuade?. Political Behavior 29:4, pages 465-491.
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Tien Feng Chang. (2005) Can emotional design change people's attitude on the Web site?. Can emotional design change people's attitude on the Web site?.
Fuyuan Shen. (2004) Chronic Accessibility and Individual Cognitions: Examining the Effects of Message Frames in Political Advertisements. Journal of Communication 54:1, pages 123-137.
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Gaurav Sood & Shanto Iyengar. (2016) Coming to Dislike Your Opponents: The Polarizing Impact of Political Campaigns. SSRN Electronic Journal.
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