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Original Articles

Affective Assimilation and Contrast: Effects of Expectations and Prior Stimulus Exposure

Pages 143-154 | Published online: 07 Jun 2010

Keep up to date with the latest research on this topic with citation updates for this article.

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Tunyaporn Vichiengior, Claire-Lise Ackermann & Adrian Palmer. (2019) Consumer anticipation: antecedents, processes and outcomes. Journal of Marketing Management 35:1-2, pages 130-159.
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CarlA. Ridley, RodneyM. Cate, DawnM. Collins, AmyL. Reesing, AnaA. Lucero, MichaelS. Gilson & DavidM. Almeida. (2006) The ebb and flow of marital lust: A relational approach. The Journal of Sex Research 43:2, pages 144-153.
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Articles from other publishers (21)

Ian M. Handley, Summer R. Whillock, Adelheid Langner, Lucca A. Reiter & Andrew L. Geers. (2023) Suggestion Timing Moderates the Effects of Prior Pain Experiences on Pain Perception. The Journal of Pain 24:12, pages 2153-2161.
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Shelly Rathee, Grace F. Yu‐Buck & Akash Gupta. (2023) It is not just a name: Effects of proper name for high‐quality versus low‐quality brands . Psychology & Marketing 40:7, pages 1388-1404.
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Guanghua Li, Jiuqiang Fu & Jianming Yang. (2023) Research on product haptic experience design under visual expectation. Research on product haptic experience design under visual expectation.
Tobias Kube, Karoline Körfer, Jenny Riecke & Julia A. Glombiewski. (2022) How expectancy violations facilitate learning to cope with pain – An experimental approach. Journal of Psychosomatic Research 157, pages 110807.
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Shelly Rathee. (2021) The Effect of Letter versus Number Cues on Distance Perception. Journal of Consumer Psychology 31:4, pages 647-664.
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Kaya J. Peerdeman, Andrew L. Geers, Delia Della Porta, Dieuwke S. Veldhuijzen & Irving Kirsch. (2021) Underpredicting pain: an experimental investigation into the benefits and risks. Pain 162:7, pages 2024-2035.
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Victoria Wai-lan Yeung & Andrew L Geers. (2021) Prior Pain Exposure and Mere Possession of a Placebo Analgesic Predict Placebo Analgesia: Findings From a Randomized, Double-Blinded, Controlled Trial. The Journal of Pain 22:4, pages 415-431.
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Luz Verastegui-Tena, Hans van Trijp & Betina Piqueras-Fiszman. (2019) Heart rate, skin conductance, and explicit responses to juice samples with varying levels of expectation (dis)confirmation. Food Quality and Preference 71, pages 320-331.
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Sangkon Park, Sowon Hahn, Taehun Lee & Minji Jun. (2018) Two factor model of consumer satisfaction: International tourism research. Tourism Management 67, pages 82-88.
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Caglar Irmak, Thomas Kramer & Sankar Sen. (2017) Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices. Journal of Consumer Psychology 27:2, pages 264-269.
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Carolina Gaitan-Sierra & Michael E. Hyland. (2015) Common Factor Mechanisms in Clinical Practice and Their Relationship with Outcome. Clinical Psychology & Psychotherapy 22:3, pages 258-266.
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Suzanne G. Helfer, Jon D. Elhai & Andrew L. Geers. (2014) Affect and Exercise: Positive Affective Expectations Can Increase Post-Exercise Mood and Exercise Intentions. Annals of Behavioral Medicine 49:2, pages 269-279.
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Andrew L. Geers, Stephanie L. Fowler, Justin A. Wellman, Suzanne G. Helfer, Shane Close & Christopher R. France. (2014) Prior experience with a pain stimulus as a predictor of placebo analgesia. Journal of Behavioral Medicine 38:1, pages 136-142.
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Andrew L. Geers, Jason P. Rose, Stephanie L. Fowler & Jill A. Brown. (2014) Patient Involvement in Treatment Decision Making Can Help or Hinder Placebo Analgesia. Zeitschrift für Psychologie 222:3, pages 165-170.
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Jason P. Rose, Andrew L. Geers, Stephanie L. Fowler & Heather M. Rasinski. (2014) Choice-making, Expectations, and Treatment Positivity: How and When Choosing Shapes Aversive Experiences. Journal of Behavioral Decision Making 27:1, pages 1-10.
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Jesse C. Bockstedt, Kim Huat Goh & Sharon Ng. (2013) Contrast effects in online auctions. Electronic Commerce Research and Applications 12:3, pages 139-151.
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Lars Esbjerg, Birger Boutrup Jensen, Tino Bech-Larsen, Marcia Dutra de Barcellos, Yasemin Boztug & Klaus G. Grunert. (2012) An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailing. Journal of Retailing and Consumer Services 19:4, pages 445-456.
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Wayne A HochwarterKenneth R Thompson. (2010) The moderating role of optimism on politics-outcomes relationships: A test of competing perspectives. Human Relations 63:9, pages 1371-1394.
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Albert C. GuntherNicole Miller & Janice L. Liebhart. (2009) Assimilation and Contrast in a Test of the Hostile Media Effect. Communication Research 36:6, pages 747-764.
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Ian M. Handley, Dolores Albarracín, Rick D. Brown, Hong Li, Ece C. Kumkale & G. Tarcan Kumkale. (2009) When the expectations from a message will not be realized: Naïve theories can eliminate expectation–congruent judgments via correction. Journal of Experimental Social Psychology 45:4, pages 933-939.
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Tyler Williams. (2007) The Effects of Expectations on Perception: Experimental Design Issues and Further Evidence. SSRN Electronic Journal.
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