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Original Articles

Metaphor in Formative Evaluation and Message Design: An Application to Relationships and Alcohol Use

Pages 149-172 | Published online: 10 Dec 2009

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Read on this site (7)

Aurora Occa, Soyoon Kim, Nicholas Carcioppolo, Susan E. Morgan & David Anderson. (2020) A Comparison of Metaphor Modality and Appeals in the Context of Skin Cancer Prevention. Journal of Health Communication 25:1, pages 12-22.
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Allison J. Lazard, Benita A. Bamgbade, Jennah M. Sontag & Carolyn Brown. (2016) Using Visual Metaphors in Health Messages: A Strategy to Increase Effectiveness for Mental Illness Communication. Journal of Health Communication 21:12, pages 1260-1268.
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Laura Akers, Judith S. Gordon, Sharilyn Reyna & Herbert H. Severson. (2014) Metaphors of smokeless tobacco addiction and cessation. Addiction Research & Theory 22:1, pages 49-56.
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JaniceL. Krieger, RoxanneL. Parrott & JonF. Nussbaum. (2010) Metaphor Use and Health Literacy: A Pilot Study of Strategies to Explain Randomization in Cancer Clinical Trials. Journal of Health Communication 16:1, pages 3-16.
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JenniferR. Horner, Daniel Romer, PeterA. Vanable, LauraF. Salazar, MichaelP. Carey, Ivan Juzang, Thierry Fortune, Ralph DiClemente, Naomi Farber, Bonita Stanton & RobertF. Valois. (2008) Using Culture-Centered Qualitative Formative Research to Design Broadcast Messages for HIV Prevention for African American Adolescents. Journal of Health Communication 13:4, pages 309-325.
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Articles from other publishers (6)

Isabell Koinig, Sandra Diehl & Franzisca Weder. 2021. The Palgrave Handbook of International Communication and Sustainable Development. The Palgrave Handbook of International Communication and Sustainable Development 449 486 .
Allison J. Lazard, Annie Schmidt, Huyen Vu, M. Justin Byron, Ellen Peters, Marcella H. Boynton & Noel T. Brewer. (2017) Icons for health effects of cigarette smoke: a test of semiotic type. Journal of Behavioral Medicine 40:4, pages 641-650.
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Marta Antón & Elizabeth M. Goering. 2015. Understanding Patients' Voices. Understanding Patients' Voices.
David J. Hauser & Norbert Schwarz. (2014) The War on Prevention. Personality and Social Psychology Bulletin 41:1, pages 66-77.
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Mirta Galesic & Rocio Garcia‐Retamero. (2012) Using Analogies to Communicate Information about Health Risks. Applied Cognitive Psychology 27:1, pages 33-42.
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Matthew S. McGloneR. Abigail Pfiester. (2008) Does Time Fly When You're Having Fun, or Do You?. Journal of Language and Social Psychology 28:1, pages 3-31.
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