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Original Articles

Theoretical Approaches to Entertainment Education Campaigns: A Subaltern Critique

Pages 221-231 | Published online: 12 Nov 2009

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T. M. M. de Groot, M. Veldman, W. Jacquet, R. M. H. Peters, T. Vanwing & P. Meurs. (2022) Reducing albinism related stigma in Tanzania: an exploration of the impact of radio drama and radio interview. Disability & Society 37:9, pages 1479-1500.
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Mohan Jyoti Dutta. (2018) Culture-centered Approach in Addressing Health Disparities: Communication Infrastructures for Subaltern Voices. Communication Methods and Measures 12:4, pages 239-259.
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Ramnath Bhat. (2018) Critical research priorities: community radio in India. Media Asia 45:3-4, pages 77-88.
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Blessing Makwambeni & Abiodun Salawu. (2018) Accounting for youth audiences’ resistances to HIV and AIDS messages in the television drama Tsha Tsha in South Africa. SAHARA-J: Journal of Social Aspects of HIV/AIDS 15:1, pages 20-30.
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Jean Claude Kwitonda. (2017) Development aid and disease discourse on display: the mutating techniques of neoliberalism. Critical Discourse Studies 14:1, pages 23-38.
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Weiyu Zhang & Arul Chib. (2014) Internet Studies and Development Discourses: The Cases of China and India. Information Technology for Development 20:4, pages 324-338.
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Shaunak Sastry & Mohan J. Dutta. (2012) Public Health, Global Surveillance, and the “Emerging Disease” Worldview: A Postcolonial Appraisal of PEPFAR. Health Communication 27:6, pages 519-532.
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Iccha Basnyat & Mohan Joyti Dutta. (2012) Reframing Motherhood Through the Culture-Centered Approach: Articulations of Agency Among Young Nepalese Women. Health Communication 27:3, pages 273-283.
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Guendalina Graffigna, RossellaC. Gambetti & A. Claudio Bosio. (2011) Using ambient communication to reduce drink-driving: Public health andshocking images in public spaces. Health, Risk & Society 13:7-8, pages 669-690.
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Iccha Basnyat & MohanJ. Dutta. (2011) Family planning (re)defined: how young Nepalese women understand and negotiate contraceptive choices. Asian Journal of Communication 21:4, pages 338-354.
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Helene A. Shugart. (2011) Shifting the Balance: The Contemporary Narrative of Obesity. Health Communication 26:1, pages 37-47.
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Mohan Jyoti Dutta. (2010) The Critical Cultural Turn in Health Communication: Reflexivity, Solidarity, and Praxis. Health Communication 25:6-7, pages 534-539.
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Mohan Jyoti Dutta & Ambar Basu. (2008) Meanings of Health: Interrogating Structure and Culture. Health Communication 23:6, pages 560-572.
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Mahuya Pal & MohanJ. Dutta. (2008) Public Relations in a Global Context: The Relevance of Critical Modernism as a Theoretical Lens. Journal of Public Relations Research 20:2, pages 159-179.
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Articles from other publishers (27)

Nicoletta Bosco & Sara Vallerani. (2023) In salute e in malattia: usi, potenzialità e ambivalenze dell'Entertainment Education nel campo della formazione in ambito sanitario. SALUTE E SOCIETÀ 22:2, pages 106-117.
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Mariam John Meynert. 2021. The Palgrave Handbook of Global Social Problems. The Palgrave Handbook of Global Social Problems 1 14 .
Jeehyun Jenny Lee. (2022) Vital dataveillance: investigating data in exchange for vitality through South Korea’s COVID-19 technogovernance. Communication, Culture and Critique 15:4, pages 499-506.
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Mtisunge Isabel Kamlongera. (2022) Radio edutainment and participatory communication for social change: A case of lived reality among a rural Malawian audience. Journal of African Media Studies 14:2, pages 309-325.
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Shaunak Sastry, Megan Stephenson, Patrick Dillon & Andrew Carter. (2021) A Meta-Theoretical Systematic Review of the Culture-Centered Approach to Health Communication: Toward a Refined, “Nested” Model. Communication Theory 31:3, pages 380-421.
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Mohan DuttaMohan Dutta. 2020. Communication, Culture and Social Change. Communication, Culture and Social Change 101 191 .
Mohan DuttaMohan Dutta. 2020. Communication, Culture and Social Change. Communication, Culture and Social Change 29 68 .
Mohan DuttaMohan Dutta. 2020. Communication, Culture and Social Change. Communication, Culture and Social Change 1 27 .
Mohan Jyoti Dutta. 2019. Communicating for Social Change. Communicating for Social Change 315 331 .
Mohan J. Dutta & Ambar Basu. (2018) Subalternity, Neoliberal Seductions, and Freedom: Decolonizing the Global Market of Social Change. Cultural Studies ↔ Critical Methodologies 18:1, pages 80-93.
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Blessing Makwambeni & Abiodun Salawu. (2018) Bridging Theory and Practice in Entertainment Education: An Assessment of the Conceptualization and Design of Tsha Tsha in South Africa . SAGE Open 8:1, pages 215824401875814.
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정의철. (2017) 소수자운동으로서의 기자단교육의 성과와 대안적 방향 모색: 이주민의 목소리 내기 관점을 중심으로. Korean Journal of Journalism & Communication Studies 61:3, pages 87-118.
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Joyee S. Chatterjee, Angeline Sangalang & Michael J. Cody. 2017. The International Encyclopedia of Media Effects. The International Encyclopedia of Media Effects 1 12 .
Jean-Claude Kwitonda. 2017. Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities. Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities 81 100 .
Jean-Claude Kwitonda. 2017. Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities. Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities 37 52 .
Mohan DuttaRahul Rastogi. (2016) Deconstructing PRSP Measurement: Participation as Neoliberal Colonization. Journal of Creative Communications 11:3, pages 211-226.
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L. Meghan Mahoney & Tang Tang. 2016. Strategic Social Media. Strategic Social Media 61 77 .
L. Meghan Mahoney & Tang Tang. 2016. Strategic Social Media. Strategic Social Media 247 263 .
Heesoo Yoon, Minsung Sohn & Minsoo Jung. (2016) Media Use and the Cancer Communication Strategies of Cancer Survivors. Journal of Cancer Prevention 21:3, pages 127-134.
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Bryan M. Vanco & John L. Christensen. (2016) Ego depletion increases regulatory success in educational digital media environments. Computers in Human Behavior 62, pages 602-612.
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정의철 & 정용복. (2016) Representation of Multicultural Issues and Immigrants’ Media Use, Social Relations and Identity : Focusing on International Marriage Women’s Voice in Jeju. Korean Journal of Journalism & Communication Studies 60:4, pages 39-67.
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Kate Winskell & Daniel Enger. 2014. The Handbook of Development Communication and Social Change. The Handbook of Development Communication and Social Change 189 206 .
Melissa Tully & Brian Ekdale. (2012) The Team Online . Television & New Media 15:2, pages 139-156.
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Collins O. Airhihenbuwa & Mohan J. Dutta. 2012. The Handbook of Global Health Communication. The Handbook of Global Health Communication 34 51 .
Silvio Waisbord & Rafael Obregon. 2012. The Handbook of Global Health Communication. The Handbook of Global Health Communication 7 33 .
S Lubjuhn & N Pratt. (2009) Media communication strategies for climate-friendly lifestyles – Addressing middle and lower class consumers for social-cultural change via Entertainment-Education. IOP Conference Series: Earth and Environmental Science 8, pages 012009.
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Ambar Basu & Mohan J. Dutta. (2009) Sex Workers and HIV/AIDS: Analyzing Participatory Culture-Centered Health Communication Strategies. Human Communication Research 35:1, pages 86-114.
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