Citations (26)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (13)
Jessica T. DeFrank, Nancy D. Berkman, Leila Kahwati, Katherine Cullen, Kathryn J. Aikin & Helen W. Sullivan. (2020) Direct-to-Consumer Advertising of Prescription Drugs and the Patient–Prescriber Encounter: A Systematic Review. Health Communication 35:6, pages 739-746.
Read now
Read now
Ilwoo Ju, Taehwan Park & Jennifer E. Ohs. (2020) Consumer Engagement with Prescription Medicine Decisions: Influences of Health Beliefs and Health Communication Sources. Health Communication 35:2, pages 135-147.
Read now
Read now
Joshua Fogel & Anna Zhuk. (2019) Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor’s prescription. Health Marketing Quarterly 36:3, pages 220-235.
Read now
Read now
Jennifer G. Ball, Danae Manika & Patricia A. Stout. (2016) The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising. Journal of Health Communication 21:1, pages 12-32.
Read now
Read now
Xudong Liu & Ven-Hwei Lo. (2014) Media Exposure, Perceived Personal Impact, and Third-Person Effect. Media Psychology 17:4, pages 378-396.
Read now
Read now
Kelly S. Wood & Maria L. Cronley. (2014) Then and Now: Examining How Consumer Communication and Attitudes of Direct-to-Consumer Pharmaceutical Advertising Have Changed in the Last Decade. Health Communication 29:8, pages 814-825.
Read now
Read now
NeilM. Alperstein. (2014) Awareness of and Attitudes Toward Direct-to-Consumer Prescription Drug Advertising Among Young Adults. Health Marketing Quarterly 31:3, pages 231-245.
Read now
Read now
Joshua Fogel & Chaim Teichman. (2014) Variables Associated With Seeking Information From Doctors and the Internet After Exposure to Direct-to-Consumer Advertisements for Prescription Medications. Health Marketing Quarterly 31:2, pages 150-166.
Read now
Read now
Susan Mello. (2012) Selling a super cosmeceutical: Contextualising risk in direct-to-consumer advertising of BOTOX® Cosmetic. Health, Risk & Society 14:4, pages 385-398.
Read now
Read now
Jennifer
Gerard Ball, Danae Manika & Patricia Stout. (2011) Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising. Health Marketing Quarterly 28:4, pages 337-353.
Read now
Read now
Soontae An & Nancy Muturi. (2011) Subjective Health Literacy and Older Adults' Assessment of Direct-to-Consumer Prescription Drug Ads. Journal of Health Communication 16:sup3, pages 242-255.
Read now
Read now
Elyse Krezmien, Melissa
Bekelja Wanzer, Timothy Servoss & Sara LaBelle. (2011) The Role of Direct-to-Consumer Pharmaceutical Advertisements and Individual Differences in Getting People to Talk to Physicians. Journal of Health Communication 16:8, pages 831-848.
Read now
Read now
GiselleK. Perez, DeanG. Cruess, Stacy Cruess, Molly Brewer, Jennifer Stroop, Robin Schwartz & Robert Greenstein. (2011) Attitudes Toward Direct-to-Consumer Advertisements and Online Genetic Testing Among High-Risk Women Participating in a Hereditary Cancer Clinic. Journal of Health Communication 16:6, pages 607-628.
Read now
Read now
Articles from other publishers (13)
Mesay Moges Menebo. (2021) Smart advertising in prescription only medication; aligning it with prescriber’s or consumer’s behavior. International Journal of Pharmaceutical and Healthcare Marketing 16:1, pages 55-74.
Crossref
Crossref
Jaya Rani, Saibal K. Saha, Vivek Pandey & Ajeya Jha. 2021. Advances in Systems, Control and Automations. Advances in Systems, Control and Automations
677
684
.
Jaya Rani Pandey, Saibal Kumar Saha & Ajeya Jha. 2021. Advances in Power Systems and Energy Management. Advances in Power Systems and Energy Management
663
669
.
Jaya Rani, Samrat Kumar Mukherjee, Ajeya Jha & Bibeth Sharma. 2020. Advances in Communication, Devices and Networking. Advances in Communication, Devices and Networking
123
131
.
Jie G. Fowler, Les Carlson & Himadri Roy Chaudhuri. (2019) Assessing Scientific Claims In Print Ads that Promote Cosmetics. Journal of Advertising Research 59:4, pages 466-482.
Crossref
Crossref
Jaya Rani Pandey, Ajeya Jha, Samrat Kumar Mukherjee & Saibal Kumar Saha. 2019. Dynamic Perspectives on Globalization and Sustainable Business in Asia. Dynamic Perspectives on Globalization and Sustainable Business in Asia
128
153
.
Ajeya Jha, Jaya Rani Pandey & Samrat Kumar Mukherjee. 2018. Management Strategies and Technology Fluidity in the Asian Business Sector. Management Strategies and Technology Fluidity in the Asian Business Sector
65
87
.
Jin Seong Park. (2014) Direct-to-Consumer Prescription Medicine Advertising and Seniors’ Knowledge of Alzheimer’s Disease. American Journal of Alzheimer's Disease & Other Dementiasr 31:1, pages 40-47.
Crossref
Crossref
Hojoon Choi & Leonard N. Reid. (2014) Students as subjects in food advertising studies. An appraisal of appropriateness. Appetite 81, pages 218-224.
Crossref
Crossref
Ran WeiVen-Hwei Lo & Hung-Yi Lu. (2010) Examining the Perceptual Gap and Behavioral Intention in the Perceived Effects of Polling News in the 2008 Taiwan Presidential Election. Communication Research 38:2, pages 206-227.
Crossref
Crossref
Denise E. DeLorme, Jisu Huh & Leonard N. Reid. (2007) Seniors' perceptions of prescription drug information sources. International Journal of Pharmaceutical and Healthcare Marketing 1:2, pages 107-127.
Crossref
Crossref
Denise E. DeLorme, Jisu Huh & Leonard N. Reid. (2007) “Others are influenced, but not me”: Older adults' perceptions of DTC prescription drug advertising effects. Journal of Aging Studies 21:2, pages 135-151.
Crossref
Crossref
Matthew Gentzkow, Jesse M. Shapiro, Frank Yang & Ali Yurukoglu. (2021) Advertising Prices in Equilibrium: Theory and Evidence. SSRN Electronic Journal.
Crossref
Crossref