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Original Articles

Public Relations as Negotiation: An Issue Development Perspective

Pages 57-77 | Published online: 19 Nov 2009

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (5)

Tianduo Zhang, Ji Young Kim, Tiffany L. Mohr, Barbara A. Myslik, Liudmila Khalitova, Guy J. Golan & Spiro Kiousis. (2017) Agenda-Building role of state-owned media around the world: 2014 Hong Kong protest case. Journal of Public Relations Research 29:5, pages 238-254.
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Priscilla Murphy. (2010) The Intractability of Reputation: Media Coverage as a Complex System in the Case of Martha Stewart. Journal of Public Relations Research 22:2, pages 209-237.
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Bryan H. Reber, Fritz Cropp & Glen T. Cameron. (2003) Impossible Odds: Contributions of Legal Counsel and Public Relations Practitioners in a Hostile bid for Conrail Inc. by Norfolk Southern Corporation. Journal of Public Relations Research 15:1, pages 1-25.
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Jamie Feehery-Simmons. (2002) Exploring the Dimensions of Culture. Journal of Promotion Management 8:2, pages 97-122.
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Kirk Hallahan. (2001) The Dynamics of Issues Activation and Response: An Issues Processes Model. Journal of Public Relations Research 13:1, pages 27-59.
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Articles from other publishers (14)

Jae-Hwa Shin. (2023) Moral conflict and dynamic equilibrium: Public relations as strategic conflict management. Public Relations Review 49:3, pages 102321.
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Hakan KARABACAK & Ünsal SIĞRI. (2022) “İlkeli Müzakere” Yaklaşımının Kurumsal İletişime Katkısı Ölçülebilir mi? Müzakere Endeksi ModeliCan the Contribution of the “Principled Negotiation” Approach to Corporate Communication Be Measured? Negotiation Index Model. Alanya Akademik Bakış 6:3, pages 3269-3286.
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Zhao Alexandre Huang. 2021. Public Diplomacy and the Politics of Uncertainty. Public Diplomacy and the Politics of Uncertainty 197 223 .
Soojin Kim, Jeong-Nam Kim, Laishan Tam & Gwang Tae Kim. (2015) Inquiring into activist publics in chronic environmental issues: use of the mutual-gains approach for breaking a deadlock. Journal of Public Affairs 15:4, pages 404-422.
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Priscilla Murphy & Dawn R. Gilpin. 2013. The Handbook of Communication and Corporate Reputation. The Handbook of Communication and Corporate Reputation 166 182 .
Jeongsub Lim & Lois Jones. (2010) A baseline summary of framing research in public relations from 1990 to 2009. Public Relations Review 36:3, pages 292-297.
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Keren Darmon, Kathy Fitzpatrick & Carolyn Bronstein. (2008) Krafting the obesity message: A case study in framing and issues management. Public Relations Review 34:4, pages 373-379.
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Laura Jacobs. (2007) The Kindness of Strangers: Philanthropy and Higher Education. International Journal of Educational Advancement 7:1, pages 65-67.
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Peter M. Wiedemann & Klaus Peter Ries. 2007. Handbuch Unternehmenskommunikation. Handbuch Unternehmenskommunikation 285 302 .
Freya Aitken‐Turff & Nigel Jackson. (2006) A mixed motive approach to lobbying: applying game theory to analyse the impact of co‐operation and conflict on perceived lobbying success. Journal of Public Affairs 6:2, pages 84-101.
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Yi‐Ru Regina Chen. (2004) Effective public affairs in China: MNC‐government bargaining power and corporate strategies for influencing foreign business policy formulation. Journal of Communication Management 8:4, pages 395-413.
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Michael L. Kent & Maureen Taylor. (2002) Toward a dialogic theory of public relations. Public Relations Review 28:1, pages 21-37.
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Priscilla Murphy. (2000) Symmetry, contingency, complexity: Accommodating uncertainty in public relations theory. Public Relations Review 26:4, pages 447-462.
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Greg Leichty. (1997) The limits of collaboration. Public Relations Review 23:1, pages 47-55.
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