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Original Articles

Practitioner Roles, Public Relations Education, and Professional Socialization: An Exploratory Study

Pages 91-103 | Published online: 19 Nov 2009

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (5)

Seow Ting Lee & Amanda Kee. (2017) Testing an environmental framework for understanding public relations practitioners’ orientation toward relationship management. Journal of Public Relations Research 29:6, pages 259-276.
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Lynn Maud Jeffrey & Margaret Ann Brunton. (2011) Developing a framework for communication management competencies. Journal of Vocational Education & Training 63:1, pages 57-75.
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Margaret Ann Brunton & Lynn Maud Jeffrey. (2010) Using the critical incident technique for triangulation and elaboration of communication management competencies. Journal of Vocational Education & Training 62:3, pages 239-255.
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Tom Kelleher. (2001) Public Relations Roles and Media Choice. Journal of Public Relations Research 13:4, pages 303-320.
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Articles from other publishers (18)

Meerim ARTYSHEVA & Aslı YURDİGÜL. (2021) Role Perceptions of Public Relations Practitioners: Kyrgyzstan SampleRole Perceptions of Public Relations Practitioners: Kyrgyzstan Sample. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 25:4, pages 1573-1592.
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Caroline Fisher, Sora Park & Jee Young Lee. (2019) Who writes a press release? Changing audience perceptions of journalists as marketers of news, not just reporters. Journalism 22:8, pages 1964-1982.
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E.B. Boglovskaya, A.S. Safonova, T.S. Tarakanova & D.G. Popov. (2020) Training for Media and Public Relations: Challenges of the Modernization Era. IOP Conference Series: Materials Science and Engineering 940:1, pages 012129.
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Mónica Arzuaga-Williams. (2020) Rol del comunicador organizacional en Uruguay: tareas y funciones. El profesional de la información.
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Elena Gutiérrez-García & Gabriel Sadi. (2020) Capacidades profesionales para el mañana de la comunicación estratégica: contribuciones desde España y Argentina. Revista de Comunicación 19:1, pages 125-148.
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Jochen Hoffmann & James A. Lingwall. (2020) The Low-Flying Communicator: Understanding public relations in a regional context. Nordicom Review 41:1, pages 85-99.
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Robert L Heath & Winni JohansenKaterina Tsetsura. 2018. The International Encyclopedia of Strategic Communication. The International Encyclopedia of Strategic Communication 1 8 .
Hyunmin Lee, Katie R. Place & Brian G. Smith. (2018) Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise. Public Relations Review 44:2, pages 191-200.
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JiYeon Jeong & Nohil Park. (2017) Core Elements for Organizational Sustainability in Global Markets: Korean Public Relations Practitioners’ Perceptions of Their Job Roles. Sustainability 9:9, pages 1646.
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Michele E. Ewing & David L. Remund. (2017) Understanding and addressing the gaps: Generational perspectives on public relations leadership development in the United States. Public Relations Inquiry 6:3, pages 293-312.
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Rossella C. Gambetti & Silvia Biraghi. (2015) The CCO: appointed or organic leader? The rise of conversational leadership. Corporate Communications: An International Journal 20:4, pages 415-430.
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Christina Bosilkovski & Moon J. Lee. (2013) Public relations roles and perceived power in US hospitals. Journal of Communication Management 17:3, pages 198-215.
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Lee Edwards. (2012) Defining the ‘object’ of public relations research: A new starting point. Public Relations Inquiry 1:1, pages 7-30.
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David Remund. (2012) Asking the right questions, involving the right people. Journal of Leadership Studies 5:3, pages 40-52.
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Lynn Jeffrey & Margaret Brunton. (2010) Identifying competencies for communication practice: A needs assessment for curriculum development and selection in New Zealand. Public Relations Review 36:2, pages 202-205.
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David M. Dozier. 2008. The International Encyclopedia of Communication. The International Encyclopedia of Communication.
Krishnamurthy SrirameshLisa B. Hornaman. (2016) Public Relations as a Profession An Analysis of Curricular Content in the United States. Journal of Creative Communications 1:2, pages 155-172.
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Caroline Hodges. (2006) “PRP culture”. Journal of Communication Management 10:1, pages 80-93.
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