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Original Articles

Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function

Pages 151-176 | Published online: 18 Feb 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (81)

Lan Ni, Yan Huang & Weidong Shi. (2023) Combating Race-Related Hate Speech: The Role of Symmetrical Communication in Addressing Racism through Perceptual and Behavioral Outcomes. Journal of Public Relations Research 35:5-6, pages 472-491.
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Davood Ghorbanzadeh, Teddy Chandra, Ravil Akhmadeev, Marina Yurievna Aleynikova & Iskandar Muda. (2023) Enhancing Emotional Culture Through Internal Communication: Impact on Employee-Organization Relationships and Employee Advocacy. International Journal of Strategic Communication 0:0, pages 1-21.
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Alvin Zhou, Luke W. Capizzo, Tyler G. Page & Elizabeth L. Toth. (2023) Exploring Public Relations Research Topics and Inter-Cluster Dynamics Through Computational Modeling (2010-2020): A Study Based on Two SSCI Journals. Journal of Public Relations Research 35:3, pages 135-161.
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Stefanie Pakura & Christian Rudeloff. (2023) How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany. Journal of Small Business & Entrepreneurship 35:2, pages 153-180.
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Sungkyung Kim & Argyro Elisavet Manoli. (2022) Public relations: the missing element in the eSport governance. Managing Sport and Leisure 0:0, pages 1-5.
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Nicholas Browning & Sung-Un Yang. (2022) Editor’s essay: Reflecting on OPR research. Journal of Public Relations Research 34:5, pages 175-178.
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Chuqing Dong & Jordan Morehouse. (2022) Toward a caring government: Advancing ethical government public relations with a care-based relationship cultivation model. Journal of Public Relations Research 34:5, pages 179-207.
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America L. Edwards & Leah M. Omilion-Hodges. (2022) Managing perceptions of credibility and social attraction: expectations of university presidents on Twitter. Journal of Marketing for Higher Education 0:0, pages 1-19.
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Soojin Kim, Lisa Tam & Seung B. Bach. (2022) Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat. International Journal of Strategic Communication 16:2, pages 291-312.
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Linjuan Rita Men, Alvin Zhou & Wan-Hsiu Sunny Tsai. (2022) Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships. Journal of Public Relations Research 34:1-2, pages 20-44.
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Philipp Winskowski. (2022) The German Penal catalogue for fan misbehaviour in football: a model for other countries?. International Journal of Sport Policy and Politics 14:1, pages 71-91.
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Yufan Sunny Qin & Linjuan Rita Men. (2021) Why does listening matter inside the organization? The impact of internal listening on employee-organization relationships. Journal of Public Relations Research 33:5, pages 365-386.
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Charlotte Simonsson & Mats Heide. (2021) Developing a Communicative Logic –The Key to Communication Professionalism. International Journal of Strategic Communication 15:3, pages 253-273.
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Myungok Chris Yim. (2021) Fake, Faulty, and Authentic Stand-Taking: What Determines the Legitimacy of Corporate Social Advocacy?. International Journal of Strategic Communication 15:1, pages 60-76.
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Sifan Xu. (2020) Issues, identity salience, and individual sense of connection to organizations: an identity-based approach. Journal of Public Relations Research 32:3-4, pages 120-139.
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John A. Fortunato. (2020) The NCAA Commission on College Basketball: Institution Maintenance and Reputation Management in Practice. Journal of Global Sport Management 5:2, pages 147-166.
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Cen April Yue. (2019) Exploring strategic public relations management in China: current state and challenges. Asian Journal of Communication 29:6, pages 500-524.
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Jo-Yun Li, Joon Kyoung Kim, Holly Overton, Nandini Bhalla, Nanlan Zhang, Minhee Choi & Won-Ki Moon. (2019) What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action. International Journal of Strategic Communication 13:3, pages 214-232.
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Dominic Maximilian Ofori. (2019) Grounding Twenty-first-Century Public Relations Praxis in Aristotelian Ethos. Journal of Public Relations Research 31:1-2, pages 50-69.
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Eyun-Jung Ki, Yorgo Pasadeos & Tugce Ertem-Eray. (2019) Growth of public relations research networks: a bibliometric analysis. Journal of Public Relations Research 31:1-2, pages 5-31.
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Rebecca Swenson, Nathan Gilkerson, Fraser Likely, Forrest W. Anderson & Michael Ziviani. (2019) Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation. International Journal of Strategic Communication 13:1, pages 1-21.
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Trent Seltzer & Nicole Lee. (2018) The influence of distal antecedents on organization-public relationships. Journal of Public Relations Research 30:5-6, pages 230-250.
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Marlene S. Neill & Erin Schauster. (2018) Playing Nice in the Sandbox: Is Collaboration Among Advertising and Public Relations Agencies the Same as Integration?. Journal of Current Issues & Research in Advertising 39:2, pages 140-159.
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Trygve Gulbrandsen. (2018) Rise and fall of elites: professionals as movers?. European Societies 20:2, pages 159-182.
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Linjuan Rita Men, Zifei Fay Chen & Yi Grace Ji. (2018) Walking the talk: An exploratory examination of executive leadership communication at startups in China. Journal of Public Relations Research 30:1-2, pages 35-56.
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Linjuan Rita Men, Yi Grace Ji & Zifei Fay Chen. (2017) Dialogues with entrepreneurs in China: How start-up companies cultivate relationships with strategic publics. Journal of Public Relations Research 29:2-3, pages 90-113.
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Shannon A. Bowen, Chun-Ju Flora Hung-Baesecke & Yi-Ru Regina Chen. (2016) Ethics as a precursor to organization–public relationships: Building trust before and during the OPR model. Cogent Social Sciences 2:1.
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Linjuan Rita Men & Hua Jiang. (2016) Cultivating Quality Employee-Organization Relationships: The Interplay among Organizational Leadership, Culture, and Communication. International Journal of Strategic Communication 10:5, pages 462-479.
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Anke Wonneberger & Sandra Jacobs. (2016) Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences. International Journal of Strategic Communication 10:5, pages 368-386.
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Fangfang Gao. (2016) Social Media as a Communication Strategy: Content Analysis of Top Nonprofit Foundations’ Micro-blogs in China. International Journal of Strategic Communication 10:4, pages 255-271.
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Christina Grandien & Catrin Johansson. (2016) Organizing and Disorganizing Strategic Communication: Discursive Institutional Change Dynamics in Two Communication Departments. International Journal of Strategic Communication 10:4, pages 332-351.
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Moonhee Cho & Maria De Moya. (2016) Empowerment as a Key Construct for Understanding Corporate Community Engagement. International Journal of Strategic Communication 10:4, pages 272-288.
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Brian G. Smith. (2015) Situated Ideals in Strategic Social Media: Applying Grounded Practical Theory in a Case of Successful Social Media Management. International Journal of Strategic Communication 9:4, pages 272-292.
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Sung-Un Yang, Minjeong Kang & Heewon Cha. (2015) A Study on Dialogic Communication, Trust, and Distrust: Testing a Scale for Measuring Organization–Public Dialogic Communication (OPDC). Journal of Public Relations Research 27:2, pages 175-192.
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Katie R. Place. (2015) Exploring the Role of Ethics in Public Relations Program Evaluation. Journal of Public Relations Research 27:2, pages 118-135.
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Nicholas Browning. (2015) The Ethics of Two-Way Symmetry and the Dilemmas of Dialogic Kantianism. Journal of Media Ethics 30:1, pages 3-18.
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Linjuan Rita Men & Don Stacks. (2014) The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships. Journal of Public Relations Research 26:4, pages 301-324.
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Yi Luo & Hua Jiang. (2014) Empowerment and Internal Activism During Organizational Change: A Relocation Story in China. International Journal of Strategic Communication 8:1, pages 1-28.
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Charles Marsh. (2013) Social Harmony Paradigms and Natural Selection: Darwin, Kropotkin, and the Metatheory of Mutual Aid. Journal of Public Relations Research 25:5, pages 426-441.
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Linjuan Rita Men & Wan-Hsiu Sunny Tsai. (2013) Toward an Integrated Model of Public Engagement on Corporate Social Networking Sites: Antecedents, the Process, and Relational Outcomes. International Journal of Strategic Communication 7:4, pages 257-273.
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Brooke Weberling McKeever. (2013) From Awareness to Advocacy: Understanding Nonprofit Communication, Participation, and Support. Journal of Public Relations Research 25:4, pages 307-328.
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RobertI. Wakefield, Kenneth Dean Plowman & Alex Curry. (2013) Institutionalizing Public Relations: An International Multiple-Case Study. Journal of Public Relations Research 25:3, pages 207-224.
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BrianG. Smith & KatieR. Place. (2013) Integrating Power? Evaluating Public Relations Influence in an Integrated Communication Structure. Journal of Public Relations Research 25:2, pages 168-187.
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Hongmei Shen & Jeong-Nam Kim. (2012) The Authentic Enterprise: Another Buzz Word, or a True Driver of Quality Relationships?. Journal of Public Relations Research 24:4, pages 371-389.
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Chris Roberts. (2012) Public Relations and Rawls: An Ill-Fitting Veil to Wear. Journal of Mass Media Ethics 27:3, pages 163-176.
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Linjuan Rita Men & Chun-ju Flora Hung. (2012) Exploring the Roles of Organization-Public Relationships in the Strategic Management Process: Towards an Integrated Framework. International Journal of Strategic Communication 6:2, pages 151-173.
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Mats Heide & Charlotte Simonsson. (2011) Putting Coworkers in the Limelight: New Challenges for Communication Professionals. International Journal of Strategic Communication 5:4, pages 201-220.
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James Mahoney. (2011) Horizons in Strategic Communication: Theorising a Paradigm Shift. International Journal of Strategic Communication 5:3, pages 143-153.
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Henrik Merkelsen. (2011) Risk communication and citizen engagement: what to expect from dialogue. Journal of Risk Research 14:5, pages 631-645.
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Piet Verhoeven, Ansgar Zerfass & Ralph Tench. (2011) Strategic Orientation of Communication Professionals in Europe. International Journal of Strategic Communication 5:2, pages 95-117.
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Charles Marsh. (2010) Precepts of Reflective Public Relations: An Isocratean Model. Journal of Public Relations Research 22:4, pages 359-377.
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Minjeong Kang & Sung-Un Yang. (2010) Mediation Effects of Organization–Public Relationship Outcomes on Public Intentions for Organizational Supports. Journal of Public Relations Research 22:4, pages 477-494.
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StaciM. Zavattaro. (2010) Municipalities as Public Relations and Marketing Firms. Administrative Theory & Praxis 32:2, pages 191-211.
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Eyun-Jung Ki & Linda Hon. (2009) Causal Linkages between Relationship Cultivation Strategies and Relationship Quality Outcomes. International Journal of Strategic Communication 3:4, pages 242-263.
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Lee Edwards. (2009) Symbolic Power and Public Relations Practice: Locating Individual Practitioners in Their Social Context. Journal of Public Relations Research 21:3, pages 251-272.
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Ansgar Zerfass. (2009) Institutionalizing Strategic Communication: Theoretical Analysis and Empirical Evidence. International Journal of Strategic Communication 3:2, pages 69-71.
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Ralph Tench, Piet Verhoeven & Ansgar Zerfass. (2009) Institutionalizing Strategic Communication in Europe – An Ideal Home or a Mad House? Evidence from a Survey in 37 Countries. International Journal of Strategic Communication 3:2, pages 147-164.
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Eyun-Jung Ki & Linda Childers Hon. (2008) A Measure of Relationship Cultivation Strategies. Journal of Public Relations Research 21:1, pages 1-24.
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Brad Rawlins. (2008) Give the Emperor a Mirror: Toward Developing a Stakeholder Measurement of Organizational Transparency. Journal of Public Relations Research 21:1, pages 71-99.
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I-Huei Cheng & Federico de Gregorio. (2008) Does (Linking with) Practice Make Perfect? A Survey of Public Relations Scholars' Perspectives. Journal of Public Relations Research 20:4, pages 377-402.
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ShannonA. Bowen. (2008) A State of Neglect: Public Relations as ‘Corporate Conscience’ or Ethics Counsel. Journal of Public Relations Research 20:3, pages 271-296.
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RobertI. Wakefield. (2007) Theory of International Public Relations, the Internet, and Activism: A Personal Reflection. Journal of Public Relations Research 20:1, pages 138-157.
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