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Media Psychology Volume 6, 2004 - Issue 3
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Original Articles

Attention and Brain Activity While Watching Television: Components of Viewer Engagement

Michael E. Smith
&
Alan Gevins
Pages 285-305 | Published online: 17 Nov 2009

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Sven Trenholm. (2022) Media effects accompanying the use of recorded lecture videos in undergraduate mathematics instruction. International Journal of Mathematical Education in Science and Technology 53:11, pages 3015-3043.
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Alyssa C. Morey. (2018) Electroencephalography in communication research: a review of the past and a glimpse of future possibilities. Annals of the International Communication Association 42:4, pages 243-269.
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Rumen Pozharliev, Willem J.M.I. Verbeke & Richard P. Bagozzi. (2017) Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context. Journal of Advertising 46:3, pages 351-362.
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PaweŁ Stróż;ak & Piotr Francuz. (2017) Event-Related Potential Correlates of Attention to Mediated Message Processing. Media Psychology 20:2, pages 291-316.
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Dayoon Kang, Jinsoo Kim, Dong-Pyo Jang, Yang Seok Cho & Sung-Phil Kim. (2015) Investigation of engagement of viewers in movie trailers using electroencephalography. Brain-Computer Interfaces 2:4, pages 193-201.
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Rafal Ohme, Michal Matukin & Beata Pacula-Lesniak. (2011) Biometric Measures for Interactive Advertising Research. Journal of Interactive Advertising 11:2, pages 60-72.
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Articles from other publishers (53)

Lucía Cores-Sarría, Jingjing Han, Jessica G. Myrick & Robert F. Potter. (2023) The Effects of “Media Tech Neck”: The Impact of Spinal Flexion on Cognitive and Emotional Processing of Videos. Communication Research 50:5, pages 584-609.
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Adam Hakim, Itamar Golan, Sharon Yefet & Dino J. Levy. (2023) DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing. Frontiers in Human Neuroscience 17.
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Ahmed H. Alsharif, Nor Zafir Md Salleh, Mahmaod Alrawad & Abdalwali Lutfi. (2023) Exploring global trends and future directions in advertising research: A focus on consumer behavior. Current Psychology.
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Yiran Li, Liyi Zhang, Wen-Lung Shiau, Liyang Xu & Qihua Liu. (2022) Psychophysiological responses to mobile reading: evidence from frontal EEG signals under a distracting reading environment and different text genres. Information Technology & People 36:3, pages 1048-1075.
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Ahmed H. Alsharif, Nor Zafir Md Salleh, Mazilah Abdullah, Ahmad Khraiwish & Azmirul Ashaari. (2023) Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda. SAGE Open 13:1, pages 215824402311565.
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Andrew Kislov, Alexei Gorin, Nikita Konstantinovsky, Valery Klyuchnikov, Boris Bazanov & Vasily Klucharev. (2022) Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements. Brain Sciences 13:1, pages 57.
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Nikhil Garg, Rohit Garg, Apoorv Anand & Veeky Baths. (2022) Decoding the neural signatures of valence and arousal from portable EEG headset. Frontiers in Human Neuroscience 16.
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Adam Byrne, Emma Bonfiglio, Colin Rigby & Nicky Edelstyn. (2022) A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. Brain Informatics 9:1.
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Ahmed H. Alsharif, Nor Zafir Md Salleh, Shaymah Ahmed Al-Zahrani & Ahmad Khraiwish. (2022) Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda. Behavioral Sciences 12:12, pages 472.
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Nghi Cong Dung Truong, Xinlong Wang, Hashini Wanniarachchi, Yan Lang, Sridhar Nerur, Kay-Yut Chen & Hanli Liu. (2022) Mapping and understanding of correlated electroencephalogram (EEG) responses to the newsvendor problem. Scientific Reports 12:1.
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Boriana Atanasova & Lise Dreyfuss. 2022. Nonfood Sesory Practices. Nonfood Sesory Practices 49 76 .
Tomaž Kolar, Zenel Batagelj, Ismir Omeragić & Melika Husić-Mehmedović. (2021) How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation. Journal of Advertising Research 61:4, pages 365-381.
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Adam Hakim, Shira Klorfeld, Tal Sela, Doron Friedman, Maytal Shabat-Simon & Dino J. Levy. (2021) Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning. International Journal of Research in Marketing 38:3, pages 770-791.
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Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun, Alharthi Rami Hashem E, Aida Azlina Mansor, Javed Ali & Alhamzah F. Abbas. (2021) Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes. Sustainability 13:11, pages 6488.
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Mateusz Piwowarski, Katarzyna Gadomska-Lila & Kesra Nermend. (2021) Cognitive Neuroscience Methods in Enhancing Health Literacy. International Journal of Environmental Research and Public Health 18:10, pages 5331.
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Jose M. Ausin-Azofra, Enrique Bigne, Carla Ruiz, Javier Marín-Morales, Jaime Guixeres & Mariano Alcañiz. (2021) Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach. Frontiers in Psychology 12.
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Juan Sánchez-Fernández, Luis-Alberto Casado-Aranda & Ana-Belén Bastidas-Manzano. (2021) Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis. Sustainability 13:3, pages 1589.
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Hadriana Iddas & Keiji Iramina. (2021) Directed EEG Functional Connectivity Features to Reveal Different Attention Indexes Using Hierarchical Clustering. IEEE Access 9, pages 59328-59335.
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Mi Sook Jung & Eunyoung Chung. (2020) Television Viewing and Cognitive Dysfunction of Korean Older Adults. Healthcare 8:4, pages 547.
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Nghi Truong, Hashini Wanniarachchi, Yan Lang, Xinlong Wang, Sridhar Nerur, Kay-Yut Chen & Hanli Liu. (2020) Analysis of Correlation in Neural Responses across Multiple Subjects or Trials during Decision-making for Newsvendor Problem. Analysis of Correlation in Neural Responses across Multiple Subjects or Trials during Decision-making for Newsvendor Problem.
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Vincenzo Russo, Riccardo Valesi, Anna Gallo, Rita Laureanti & Margherita Zito. (2020) “The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising. Social Sciences 9:7, pages 123.
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John L Hart & Michael D Proctor. (2019) Behaving socially with a virtual human role-player in a simulated counseling session. The Journal of Defense Modeling and Simulation: Applications, Methodology, Technology 17:2, pages 175-189.
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Ting Han, Lichao Xiu & Guoming Yu. (2020) The impact of media situation on people's memory effect -- an ERP study. Computers in Human Behavior 104, pages 106180.
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Dorina Rajanen. 2020. Advances in Information Systems Development. Advances in Information Systems Development 19 36 .
Ivan Seleznov, Sergii Tukaiev & Anton Popov. (2019) Detrended fluctuation analysis of the effects of advertisement placement on electroencephalogram. Detrended fluctuation analysis of the effects of advertisement placement on electroencephalogram.
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Adam Hakim & Dino J. Levy. (2018) A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography‐based prediction in neuromarketing. WIREs Cognitive Science 10:2.
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Daisy Fancourt & Andrew Steptoe. (2019) Television viewing and cognitive decline in older age: findings from the English Longitudinal Study of Ageing. Scientific Reports 9:1.
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Ioannis Arapakis, Miguel Barreda-Angeles & Alexandre Pereda-Banos. (2019) Interest as a Proxy of Engagement in News Reading: Spectral and Entropy Analyses of EEG Activity Patterns. IEEE Transactions on Affective Computing 10:1, pages 100-114.
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Han-Jin Jang1 & Ghee-Young Noh2. (2018) Relationship between Self Presence and EEG in Health Serious Game. Journal of Digital Contents Society 19:11, pages 2119-2124.
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Volodymyr Rizun, Yurii Havrylets, Sergii Tukaiev, Maksym Khylko & Anatolii Vasilchenko. (2018) EMOTIONAL BURNOUT AS A MODERATOR OF TV NEWS IMPACT ON YOUNG ADULT AUDIENCE: EEG STUDY. World Science:11(39), pages 64-70.
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