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Trang P. Tran, McKenzie May & Christine M. Kowalczyk. (2022) Understanding Key Factors Motivating Customers to Purchase Brands via Brand Apps: A Service Dominant Logic Perspective. Services Marketing Quarterly 43:1, pages 67-86.
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Articles from other publishers (1)
Trang P. Tran, Christopher P. Furner & Pia A. Albinsson. (2020) Understanding drivers and outcomes of brand attachment in mobile branded apps. Journal of Consumer Marketing 38:1, pages 113-124.
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