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Original Articles

Understanding Electronic Media Audiences: The Pioneering Research of Alan M. Rubin

Pages 766-774 | Published online: 07 Jun 2010

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Matthew Crick. (2012) Social Media Use in the Bronx: New Research and Innovations in the Study of YouTube's Digital Neighborhood. Journal of Technology in Human Services 30:3-4, pages 262-298.
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Nour El Houda Ben Amor & Mohamed Nabil Mzoughi. (2023) Do Millennials’ Motives for Using Snapchat Influence the Effectiveness of Snap Ads? . SAGE Open 13:3.
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Iago Castro-Pérez, Alba Diez-Gracia & Pilar Sánchez-García. (2022) La brecha informativa multiplataforma: consumo y gratificaciones de la au-diencia en webs, redes y apps. Estudio de caso de elDiario.es. Estudios sobre el Mensaje Periodístico 28:3, pages 613-625.
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Ju Hyun Kang. (2020) News User's News Selection Process and Type in a Multiple-Media Environment. Korean Journal of Journalism & Communication Studies 64:5, pages 193-247.
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Emil Steiner & Kun Xu. (2018) Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research. Convergence: The International Journal of Research into New Media Technologies 26:1, pages 82-101.
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Eun-Young Cho & Bong Gyou Lee. (2017) Analyzing consumption trends of broadcasting contents with theoretical frameworks. Analyzing consumption trends of broadcasting contents with theoretical frameworks.
Cho, Eunyoung. (2017) 방송 영상 콘텐츠 정보 이용 행위의 매개효과 분석: 정보 탐색 방식과 이용 정보 유형을 중심으로. Korean Journal of Journalism & Communication Studies 61:2, pages 190-218.
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Matthew Crick. 2016. Power, Surveillance, and Culture in YouTube™'s Digital Sphere. Power, Surveillance, and Culture in YouTube™'s Digital Sphere 63 96 .
Amanda J. Porter & Iina Hellsten. (2014) Investigating Participatory Dynamics Through Social Media Using a Multideterminant “Frame” Approach: The Case of Climategate on YouTube. Journal of Computer-Mediated Communication 19:4, pages 1024-1041.
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Germán Arango-Forero & Sergio Roncallo-Dow. 2013. Handbook of Social Media Management. Handbook of Social Media Management 635 655 .
Radhika Parameswaran. 2012. The International Encyclopedia of Media Studies. The International Encyclopedia of Media Studies.

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