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Original Articles

Internet-Enabled Linkages: Balancing Strategic Considerations with Operational Efficiencies in Business-to-Business Marketing

Pages 35-59 | Published online: 12 Oct 2008

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Read on this site (5)

Maria Palazzo, Agostino Vollero, Pantea Foroudi & Alfonso Siano. (2019) Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies. Journal of Business-to-Business Marketing 26:3-4, pages 341-355.
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Fredrik Nordin, Danilo Brozovic & Maria Holmlund. (2013) Disintermediation in Business-to-Business Service Channels: Mechanisms and Challenges. Journal of Business-to-Business Marketing 20:4, pages 179-192.
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Jari Salo & Robert Wendelin. (2013) Longitudinal Analysis of Digital Bonding in Buyer–Seller Relationships. Journal of Business-to-Business Marketing 20:1, pages 1-19.
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GopalkrishnanR. Iyer & David Bejou. (2004) Customer Relationship Management in Electronic Markets. Journal of Relationship Marketing 2:3-4, pages 1-13.
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Articles from other publishers (4)

Régis Delafenestre. (2019) New business models in supply chains: a bibliometric study. International Journal of Retail & Distribution Management 47:12, pages 1283-1299.
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Pavel Taraba & Tereza Belantová. (2019) Application of selected marketing and logistics methods in the Czech Republic. MATEC Web of Conferences 292, pages 01045.
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Ian P McCarthy, Leyland Pitt, Colin Campbell, Rian van der Merwe & Luigi Orsenigo. (2007) Exploiting the business opportunities in biotech connections: The power of social networks. Journal of Commercial Biotechnology 13:4, pages 245-257.
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Leyland Pitt, Rian van der Merwe, Pierre Berthon, Esmail Salehi-Sangari & Albert Caruana. (2006) Global alliance networks: A comparison of biotech SMEs in Sweden and Australia. Industrial Marketing Management 35:5, pages 600-610.
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