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Original Articles

Market-Oriented New Product Design of Functional Orange Juice Beverages: A Qualitative Approach

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Pages 57-73 | Published online: 08 Sep 2008

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Lei Cong, Phil Bremer, William Kaye-Blake & Miranda Mirosa. (2020) Chinese consumers’ perceptions of immune health and immune-boosting remedies including functional foods. Journal of Food Products Marketing 26:1, pages 55-78.
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James Cronin & Mary McCarthy. (2012) Marketing “Gamer Foods”: Qualitative Insights into Responsible Strategy Development. Journal of Food Products Marketing 18:3, pages 163-185.
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Joe Bogue & Douglas Sorenson. (2009) Managing Customer Knowledge During the Concept Development Stage of the New Food Product Development Process. Journal of International Food & Agribusiness Marketing 21:2-3, pages 149-165.
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Douglas Sorenson & Joe Bogue. (2007) Concept Optimisation in Innovation Through Conjoint Analysis. Journal of International Food & Agribusiness Marketing 19:2-3, pages 53-75.
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Articles from other publishers (20)

Namrata A. Giri, Bhagwan K. Sakhale & Nilesh Prakash Nirmal. 2023. Recent Frontiers of Phytochemicals. Recent Frontiers of Phytochemicals 123 142 .
Elizabeth McKenzie, Joe Bogue & Lana Repar. (2021) Market-oriented product development of novel sustainably sourced seafood product concepts: consumers' preferences for a different kettle of fish cake. British Food Journal 124:11, pages 4072-4102.
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Verónica Fuentealba-Sandoval, Susana Fischer, Antonio A. Pinto, Richard M. Bastías & Karen Peña-Rojas. (2021) Maqui (Aristotelia chilensis (Mol.) Stuntz), towards sustainable canopy management: A review. Industrial Crops and Products 170, pages 113735.
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Sara Franco, Ana Maria Abreu, Rui Biscaia & Sandra Gama. (2021) Sports ingroup love does not make me like the sponsor’s beverage but gets me buying it. PLOS ONE 16:7, pages e0254940.
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Yaniv Gvili, Aner Tal, Moty Amar & Brian Wansink. (2017) Moving up in taste: Enhanced projected taste and freshness of moving food products. Psychology & Marketing 34:7, pages 671-683.
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Mirna G. Khairallah, Navam S. Hettiarachchy & Srinivas J. Rayaprolu. (2016) Stability and quality of a bioactive peptide fraction incorporated orange juice. LWT - Food Science and Technology 66, pages 523-529.
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Ji Lu. (2015) The effect of perceived carrier-ingredient fit on purchase intention of functional food moderated by nutrition knowledge and health claim. British Food Journal 117:7, pages 1872-1885.
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M. Mashkour, Y. Maghsoudlou & M. Hashemi Shahraki. (2013) Optimization of roselle beverage formulation using response surface methodology. Quality Assurance and Safety of Crops & Foods 5:2, pages 119-129.
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Douglas Sorenson & Maeve Henchion. (2011) Understanding consumers? cognitive structures with regard to high pressure processing: A means-end chain application to the chilled ready meals category. Food Quality and Preference 22:3, pages 271-280.
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Athanasios Krystallis, Michalis Linardakis & Spyridon Mamalis. (2010) Usefulness of the discrete choice methodology for marketing decision-making in new product development: an example from the European functional foods market. Agribusiness 26:1, pages 100-121.
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Spencer Henson, John Cranfield & Deepananda Herath. (2010) Understanding consumer receptivity towards foods and non-prescription pills containing phytosterols as a means to offset the risk of cardiovascular disease: an application of protection motivation theory. International Journal of Consumer Studies 34:1, pages 28-37.
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Joe Bogue, Douglas Sorenson & Marwyn O’ Keeffe. (2009) Cross-category innovativeness as a source of new product ideas: Consumers’ perceptions of over-the-counter pharmacological beverages. Food Quality and Preference 20:5, pages 363-371.
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Getu Hailu, Andreas Boecker, Spencer Henson & John Cranfield. (2009) Consumer valuation of functional foods and nutraceuticals in Canada. A conjoint study using probiotics. Appetite 52:2, pages 257-265.
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D. Sorenson & J. Bogue. 2009. Functional and Speciality Beverage Technology. Functional and Speciality Beverage Technology 421 450 .
Joe Bogue. 2009. The Science of Gluten-Free Foods and Beverages. The Science of Gluten-Free Foods and Beverages 149 158 .
Spencer Henson, Oliver Masakure & John Cranfield. (2008) The propensity for consumers to offset health risks through the use of functional foods and nutraceuticals: The case of lycopene. Food Quality and Preference 19:4, pages 395-406.
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Joe Bogue & Douglas Sorenson. 2008. Case Studies in Food Product Development. Case Studies in Food Product Development 277 300 .
Joe Bogue & Douglas Sorenson. 2008. Gluten-Free Cereal Products and Beverages. Gluten-Free Cereal Products and Beverages 393 411 .
Douglas Sorenson & Joe Bogue. (2006) Modelling soft drink purchasers' preferences for stimulant beverages. International Journal of Food Science and Technology 41:6, pages 704-711.
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Douglas Sorenson & Joe Bogue. (2005) A conjoint‐based approach to concept optimisation: probiotic beverages. British Food Journal 107:11, pages 870-883.
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