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Journal of Food Products Marketing Volume 12, 2006 - Issue 3
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Original Articles

Market-Oriented New Product Development of Meal Replacement and Meal Complement Beverages

Joe Bogue Department of Food Business and Development, University College, Cork, Ireland
,
Carol Seymour Department of Food Business and Development, University College, Cork, Ireland
&
Douglas Sorenson Department of Food Business and Development, University College, Cork, Ireland
Pages 1-18 | Published online: 08 Sep 2008

Citations (11)

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Read on this site (1)

James Cronin & Mary McCarthy. (2012) Marketing “Gamer Foods”: Qualitative Insights into Responsible Strategy Development. Journal of Food Products Marketing 18:3, pages 163-185.
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Articles from other publishers (10)

Emma Beacom, Lana Repar & Joe Bogue. (2022) Consumer motivations and desired product attributes for 2.0 plant-based products: a conceptual model of consumer insight for market-oriented product development and marketing. SN Business & Economics 2:8.
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Sílvia Cristina Sobottka Rolim de MOURA & Airton VIALTA. (2022) Review: use of fruits and vegetables in processed foods: consumption trends and technological impacts.. Food Science and Technology 42.
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Eun-Mi Kim, Jee-Ahe Ahn, Ho-Jin Lee & Min-A Lee. (2016) Evaluating Choice Attributes of Korean Ginseng Chicken Soup as a Home Meal Replacement (HMR) Product Using Conjoint Analysis: A Case Study of Singapore Market. Korean Journal of Food & Cookery Science 32:5, pages 609-618.
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Alisa R. Doan & Edgar ChambersIVIV. (2012) Predicting success for new flavors with information known pre-launch: A flavored snack food case study. Food Quality and Preference 25:2, pages 116-120.
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Sharron Kuznesof, Iain A. Brownlee, Carmel Moore, David P. Richardson, Susan A. Jebb & Chris J. Seal. (2012) WHOLEheart study participant acceptance of wholegrain foods. Appetite 59:1, pages 187-193.
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Dongxiao Sun-Waterhouse. (2011) The development of fruit-based functional foods targeting the health and wellness market: a review. International Journal of Food Science & Technology 46:5, pages 899-920.
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Athanasios Krystallis, Michalis Linardakis & Spyridon Mamalis. (2010) Usefulness of the discrete choice methodology for marketing decision-making in new product development: an example from the European functional foods market. Agribusiness 26:1, pages 100-121.
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D. Sorenson & J. Bogue. 2009. Functional and Speciality Beverage Technology. Functional and Speciality Beverage Technology 421 450 .
Joe Bogue & Douglas Sorenson. 2008. Case Studies in Food Product Development. Case Studies in Food Product Development 277 300 .
Kenneth B. Kahn. (2007) Abstracts. Journal of Product Innovation Management 24:4, pages 392-403.
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