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Journal of International Consumer Marketing Volume 11, 1999 - Issue 4
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Original Articles

Methodology in Cross-Cultural Consumer Research

A Review and Critical Assessment

Lee Y. M. Sin Department of Marketing, Chinese University of Hong Kong
,
Gordon W. H. Cheung Department of Marketing, Chinese University of Hong Kong
&
Ruby Lee Department of Marketing, Chinese University of Hong Kong
Pages 75-96 | Accepted 01 Dec 1998, Published online: 24 Oct 2008

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