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Journal of International Consumer Marketing Volume 14, 2002 - Issue 4
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Original Articles

Assessing the Movement Toward, and Identifying the Impediments to, Standardized Print Advertising

Mark F. Toncara Business Administration, Lycoming College, Williamsport, PA, USA
,
Alida Kuhnb Lycoming College, Williamsport, PA, USA
&
Ilan Alonc International Business, State University of New York, Brockport, NY, USA
Pages 91-113 | Received 01 Jul 2000, Accepted 01 Jan 2001, Published online: 12 Oct 2008

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Read on this site (1)

Mariko Morimoto & Susan Chang. (2009) Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines. Journal of International Consumer Marketing 21:3, pages 173-187.
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Articles from other publishers (1)

David Burns, Pola B. Gupta & Günter Buerke. (2015) Sentiment toward marketing: a comparison of German and US students. International Journal of Commerce and Management 25:1, pages 21-37.
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