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Journal of International Consumer Marketing Volume 17, 2005 - Issue 4
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Original Articles

Interactivity on Japanese versus American Corporate Websites

Chang-Hoan Cho Department of Advertising, College of Journalism and Communications, 3057 Weimer Hall, P.O. Box 118400 University of Florida, Gainesville, FL, 32611-8400, USA
&
Hongsik John Cheon Department of Marketing and Finance, College of Business, Frostburg State University, Frostburg, MD, 21532, USA
Pages 41-63 | Received 01 Jan 2004, Accepted 01 Jan 2005, Published online: 08 Sep 2008

Citations (5)

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Read on this site (1)

Liu Fan, Xinmin Liu, Bingcheng Wang & Li Wang. (2017) Interactivity, engagement, and technology dependence: understanding users’ technology utilisation behaviour. Behaviour & Information Technology 36:2, pages 113-124.
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Articles from other publishers (4)

Jose Pius Nedumkallel. (2020) Interactivity of Digital Media. International Journal of Interactive Communication Systems and Technologies 10:1, pages 13-30.
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Bill Merrilees. (2016) Interactive brand experience pathways to customer-brand engagement and value co-creation. Journal of Product & Brand Management 25:5, pages 402-408.
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Marika Lamoreaux & Beth Morling. (2011) Outside the Head and Outside Individualism-Collectivism. Journal of Cross-Cultural Psychology 43:2, pages 299-327.
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Beth MorlingMarika Lamoreaux. (2008) Measuring Culture Outside the Head: A Meta-Analysis of Individualism—Collectivism in Cultural Products. Personality and Social Psychology Review 12:3, pages 199-221.
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