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Journal of International Food & Agribusiness Marketing Volume 18, 2006 - Issue 3-4
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Original Articles

What Determines the Consumers' Attitudes Toward a New Product

An Experience with the Olivello Beverage

Franco Rosa Dipartimento di Biologia ed Economia Agro-Industriale, Sezione di Economia Agraria ed Estimo, Universita degli Studi di Udine, Via delle Scienze 208, 33100, Udine, Italy
Pages 33-64 | Received 01 Mar 2005, Accepted 01 Oct 2005, Published online: 08 Sep 2008

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Franco Rosa, Sandro Sillani & Michela Vasciaveo. (2017) Cross-Cultural Consumer Behavior: Use of Local Language for Market Communication—A Study in Region Friuli Venetia Giulia (Italy). Journal of Food Products Marketing 23:6, pages 621-648.
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Franco Rosa & Federico Nassivera. (2013) Assessment of Customer Satisfaction at Farm Gate Markets. Journal of International Food & Agribusiness Marketing 25:2, pages 146-170.
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Ramo Barrena & Mercedes Sánchez. (2012) Abstraction and product categories as explanatory variables for food consumption. Applied Economics 44:30, pages 3987-4003.
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Articles from other publishers (1)

Rajat Goel, Sapna Arora, Mirinal Kumar Rayaapa & Disha Gulia. (2023) ‘Hemp and Marijuana are both pots?’ Young consumer awareness and perception of hemp food in India. Journal of Agriculture and Food Research 14, pages 100809.
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