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Journal of Marketing Channels Volume 14, 2006 - Issue 1-2
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Original Articles

The Web as an E-Commerce Medium

An Exploratory Study of Consumer Perceptions in a Restaurant Setting

Joyce A. Young College of Business, Indiana State University, Terre Haute, IN, 47809, USA E-mail: [email protected]
,
Paul W. Clark College of Business, Indiana State University, Terre Haute, IN, 47809, USA E-mail: [email protected]
&
Faye S. McIntyre Richards College of Business, University of West Georgia, Carrollton, GA, 30118, USA E-mail: [email protected]
Pages 5-22 | Published online: 08 Sep 2008

Citations (6)

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Read on this site (2)

Rozenn Perrigot & Thierry Pénard. (2013) Determinants of E-Commerce Strategy in Franchising: A Resource-Based View. International Journal of Electronic Commerce 17:3, pages 109-130.
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Kelli L. Bodey, Scott K. Weaven & Debra A. Grace. (2011) Contrasting the Four Franchising Imperatives Across Hybridized Governance Models: A Preliminary Investigation. Journal of Asia-Pacific Business 12:3, pages 244-279.
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Articles from other publishers (4)

Peng Zhang, Sisi Ju & Hongfu Huang. (2022) Can a Restaurant Benefit from Joining an Online Take-Out Platform?. Mathematics 10:9, pages 1392.
Crossref
Zafer Adiguzel. 2021. Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business 1392 1418 .
Zafer Adiguzel. 2020. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage 87 113 .
Walter van Waterschoot, Piyush Kumar Sinha, Steve Burt, Joeri De Haes, Thomas Foscht & Annouk Lievens. 2011. European Retail Research. European Retail Research 1 32 .

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