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Journal of Marketing for Higher Education Volume 3, 1990 - Issue 1
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Original Articles

Are U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan?

Leslie A. Goldgehn PhD Associate Professor of Marketing, The Mclaren College of Business, University of San Francisco, San Francisco, CA 94117-1080
Pages 5-28 | Published online: 23 Oct 2008

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RobertaL. Schneider. (2005) Marketing Medical Education: An Examination of Recruitment Web Sites for Traditional and Combined-Degree M.D. Programs. Journal of Marketing for Higher Education 14:2, pages 19-36.
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Srividya Ramasubramanian, JamesF. Gyure & NasreenM. Mursi. (2003) Impact of Internet Images: Impression-Formation Effects of University Web Site Images. Journal of Marketing for Higher Education 12:2, pages 49-68.
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Keith Adler. (1999) Degree Upgrades: A New Service, a New Market and a New Strategy for Higher Education. Journal of Marketing for Higher Education 9:1, pages 11-24.
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MatthewD. Shank & Fred Beasley. (1998) Gender Effects on the University Selection Process. Journal of Marketing for Higher Education 8:3, pages 63-71.
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RichardE. Plank & Larry Chiagouris. (1997) Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors. Journal of Marketing for Higher Education 8:1, pages 55-67.
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FrankG. Bingham$suffix/text()$suffix/text(). (1996) An Enrollment Marketing Plan for Institutions of Higher Learning: An Update. Journal of Marketing for Higher Education 7:2, pages 43-56.
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RobertC. Greene$suffix/text()$suffix/text() & PeterK. Weldon. (1996) Effective Alumni Marketing Research: Theory Put to Use or, Practicing What We Preach. Journal of Marketing for Higher Education 7:1, pages 85-97.
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Articles from other publishers (2)

. (2008) Table of Contents. ASHE Higher Education Report 34:2, pages 1-121.
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Charles Madden. 2007. The Routledge Companion to Nonprofit Marketing. The Routledge Companion to Nonprofit Marketing 280 296 .

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