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Journal of Marketing for Higher Education Volume 3, 1990 - Issue 1
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Original Articles

Qualitative Research Applications in Developing College Marketing Plans

David J. Urban PhD Assistant Professor of Marketing, School of Business, Virginia Commonwealth University, Richmond, VA 23284-4000
Pages 29-48 | Published online: 23 Oct 2008

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JohnW. Henke$suffix/text()$suffix/text(), Eileen Peacock & KennethM. York. (2001) A Process for Developing Regional Business School—Business Community Relationships. Journal of Marketing for Higher Education 11:2, pages 21-37.
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FrankG. Bingham$suffix/text()$suffix/text(). (1996) An Enrollment Marketing Plan for Institutions of Higher Learning: An Update. Journal of Marketing for Higher Education 7:2, pages 43-56.
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Articles from other publishers (1)

Jim Murphy. (1992) Quality University Management Programmes. International Journal of Educational Management 6:4.
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