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Journal of Marketing for Higher Education Volume 7, 1996 - Issue 1
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Original Articles

Employer Expectations from a Business Education

Fahri Karakaya PhD Department of Marketing, University of Massachusetts Dartmouth, North Dartmouth, MA
&
Fera Karakaya MBA Academic Computing Services, University of Massachusetts Dartmouth, North Dartmouth, MA
Pages 9-16 | Published online: 12 Oct 2008

Citations (11)

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Read on this site (3)

Gopala Ganesh, Qin Sun & Somjit Barat. (2010) Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course. Marketing Education Review 20:1, pages 47-64.
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Kirk Smith. (2003) Strategy Development for Incumbent Urban Universities: Moving Forward in an Increasingly Competitive Environment. Journal of Marketing for Higher Education 12:2, pages 35-47.
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KhalidM. Dubas, WaqarI. Ghani, Stanley Davis & JamesT. Strong. (1998) Evaluating Market Orientation of an Executive MBA Program. Journal of Marketing for Higher Education 8:4, pages 49-59.
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Articles from other publishers (8)

Jack Gault, Evan Leach & Marc Duey. (2010) Effects of business internships on job marketability: the employers' perspective. Education + Training 52:1, pages 76-88.
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Mercedes Marzo‐Navarro, Marta Pedraja‐Iglesias & Pilar Rivera‐Torres. (2009) Curricular profile of university graduates versus business demands. Education + Training 51:1, pages 56-69.
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Mercedes Marzo-Navarro, Marta Pedraja-Iglesias & Pilar Rivera-Torres. (2008) Determinants of the satisfaction of firms with the competencies of university students: a Spanish case study. International Journal of Training and Development 12:4, pages 282-292.
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Kimberly A. Taylor. (2016) Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers. Journal of Marketing Education 25:2, pages 97-107.
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Steve Remington, Julie Anna Guidry, Michael Craig Budden & John R. Tanner. (2016) When Were the Good Old Days? Revisiting Perceptions of Marketing Students’ Prior Preparation. Journal of Marketing Education 22:3, pages 188-198.
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Jack Gault, John Redington & Tammy Schlager. (2016) Undergraduate Business Internships and Career Success: Are They Related?. Journal of Marketing Education 22:1, pages 45-53.
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Barbara A. Apostolou. (1999) Outcomes Assessment. Issues in Accounting Education 14:1, pages 177-197.
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Cynthia Bansak, Renatte K. Adler & Katherine Wolf. (2005) A Learning Outcomes Index of Achievement in Academic Internships. SSRN Electronic Journal.
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