95
Views
17
CrossRef citations to date
0
Altmetric
Original Articles

Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors

&
Pages 71-84 | Published online: 12 Oct 2008

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Henok Marie Shiferaw. (2022) Students’ experience and commentary on the internship programme of civil engineering training in public universities of Ethiopia. African Journal of Science, Technology, Innovation and Development 14:7, pages 1839-1847.
Read now
Christopher Mensah, Edem M. Azila-Gbettor, Melody Enyonam Appietu & Judith Semefa Agbodza. (2021) Internship Work-related Stress: A Comparative Study between Hospitality and Marketing Students. Journal of Hospitality & Tourism Education 33:1, pages 29-42.
Read now
ScottR. Swanson & Chuck Tomkovick. (2012) Marketing Internships: How Values and Search Strategies Differ Across The Student-Employer Dyad. Marketing Education Review 22:3, pages 251-262.
Read now
ScottR. Swanson & Chuck Tomkovick. (2011) Perspectives from Marketing Internship Providers. Marketing Education Review 21:2, pages 163-176.
Read now
Corné Meintjes & Ilse Niemann-Struweg. (2011) Corporate communication learner opinions of experiential learning for professional development in South Africa. Communicatio 37:1, pages 173-189.
Read now
Brent A. Beggs, Craig M. Ross & Julie S. Knapp. (2006) Internships in Leisure Services: An Analysis of Student and Practitioner Perceptions and Expectations. SCHOLE: A Journal of Leisure Studies and Recreation Education 21:1, pages 1-19.
Read now

Articles from other publishers (11)

Anne Marie Thake. (2021) An evaluation of public policy student placements: outcomes of a Malta-based study. Higher Education, Skills and Work-Based Learning 11:5, pages 1192-1209.
Crossref
Terrell L. Strayhorn. (2020) Measuring the Influence of Internship Participation on Black Business Majors’ Academic Performance at Historically Black Colleges and Universities. Journal of African American Studies 24:4, pages 573-585.
Crossref
Jack Gault, Evan Leach, Marc Duey & Ted Benzing. (2018) Enhancing the Value of Professional Experience in Undergraduate Education: Implications for Academic and Career Counseling. Journal of Employment Counseling 55:4, pages 144-154.
Crossref
Jian Luo, Ka Chau, Chi Lam, Guo Huang & Iok Kou. (2018) Attitudes of Undergraduate Students from University–Industry Partnership for Sustainable Development: A Case Study in Macau. Sustainability 10:5, pages 1378.
Crossref
Omar E.M. Khalil. (2015) Students' experiences with the business internship program at Kuwait University. The International Journal of Management Education 13:3, pages 202-217.
Crossref
Jack Gault, Evan Leach & Marc Duey. (2010) Effects of business internships on job marketability: the employers' perspective. Education + Training 52:1, pages 76-88.
Crossref
Frank Alpert, Joo-Gim Heaney & Kerri-Ann L. Kuhn. (2021) Internships in Marketing: Goals, Structures and Assessment – Student, Company and Academic Perspectives. Australasian Marketing Journal 17:1, pages 36-45.
Crossref
LuAnn Hiniker & Robert A. Putnam. 2009. International Handbook of Education for the Changing World of Work. International Handbook of Education for the Changing World of Work 203 217 .
Gerard Callanan & Cynthia Benzing. (2004) Assessing the role of internships in the career‐oriented employment of graduating college students. Education + Training 46:2, pages 82-89.
Crossref
Jack Gault, John Redington & Tammy Schlager. (2016) Undergraduate Business Internships and Career Success: Are They Related?. Journal of Marketing Education 22:1, pages 45-53.
Crossref
Cynthia Bansak, Renatte K. Adler & Katherine Wolf. (2005) A Learning Outcomes Index of Achievement in Academic Internships. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.