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Journal of Marketing for Higher Education Volume 8, 1998 - Issue 3
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Original Articles

Gender Effects on the University Selection Process

Matthew D. Shank PhD Department of Management & Marketing, Northern Kentucky University, Highland Heights, KY, 41099-0506
&
Fred Beasley PhD Department of Management & Marketing, Northern Kentucky University, Highland Heights, KY, 41099-0506
Pages 63-71 | Published online: 12 Oct 2008

Citations (15)

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Read on this site (8)

Jessica Prach, Ane Turner Johnson & Sarah Ferguson. (2022) College choice & the consumer: the impact of gender on higher education enrollment. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Darija Bartkute. (2017) Lithuanian students’ choice of university: a consumer value approach. European Journal of Higher Education 7:2, pages 173-187.
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Jana Bowden & Leigh Wood. (2011) Sex doesn't matter: the role of gender in the formation of student-university relationships. Journal of Marketing for Higher Education 21:2, pages 133-156.
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PhylisM. Mansfield & Jacquelyn Warwick. (2006) Gender Differences in Students' and Parents' Evaluative Criteria When Selecting a College. Journal of Marketing for Higher Education 15:2, pages 47-80.
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PhilipL. Dawes & Jennifer Brown. (2005) The Composition of Consideration and Choice Sets in Undergraduate University Choice: An Exploratory Study. Journal of Marketing for Higher Education 14:2, pages 37-59.
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Jacquelyn Warwick & PhylisM. Mansfield. (2004) Perceived Risk in College Selection: Differences in Evaluative Criteria Used by Students and Parents. Journal of Marketing for Higher Education 13:1-2, pages 101-125.
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PhilipL. Dawes & Jennifer Brown. (2002) Determinants of Awareness, Consideration, and Choice Set Size in University Choice. Journal of Marketing for Higher Education 12:1, pages 49-75.
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Eric Kolhede. (2001) Gender Effects on the Major Selection Process—A Five-Year Study: Implications for Marketing Business Programs of Small Private Colleges to Women. Journal of Marketing for Higher Education 11:2, pages 39-60.
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Articles from other publishers (7)

Duygu KOÇAK & Ömay ÇOKLUK-BÖKEOGLU. (2021) Üniversite Tercih Nedenlerinin İkili Karşılaştırma ve Sıralama Yargıları Yöntemleri ile Ölçeklenmesi. MANAS Sosyal Araştırmalar Dergisi 10:3, pages 1580-1591.
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Can BEKAROĞLU. (2021) Impact of Distance on State University Enrolments: A Panel Data AnalysisMESAFENİN DEVLET ÜNİVERSİTELERİ KAYITLARI ÜZERİNDEKİ ETKİSİ: PANEL VERİ ANALİZİ. Yönetim Bilimleri Dergisi 19:40, pages 450-488.
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Cristina-Veronica Partenie. (2019) From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University. Studia Universitatis „Vasile Goldis” Arad – Economics Series 29:2, pages 17-32.
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Mukesh Chaturvedi & Abhinav Chaturvedi. 2019. New Age Admissions Strategies in Business Schools. New Age Admissions Strategies in Business Schools 150 169 .
Vanessa Quintal & Ian Phau. (2021) Comparing Student Loyalty Behavioural Intentions across Multi Entry Mode Deliveries: An Australian Perspective. Australasian Marketing Journal 24:3, pages 187-197.
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Mark H. Salisbury, Michael B. Paulsen & Ernest T. Pascarella. (2010) To See the World or Stay at Home: Applying an Integrated Student Choice Model to Explore the Gender Gap in the Intent to Study Abroad. Research in Higher Education 51:7, pages 615-640.
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Charles Madden. 2007. The Routledge Companion to Nonprofit Marketing. The Routledge Companion to Nonprofit Marketing 280 296 .

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