Citations (11)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
Louise
A. Heslop & John Nadeau. (2010) Branding MBA programs: the use of target market desired outcomes for effective brand positioning. Journal of Marketing for Higher Education 20:1, pages 85-117.
Read now
Read now
DennisN. Bristow, Rajesh Gulati, Douglas Amyx & Jennifer Slack. (2006) An Empirical Look at Professional Selling From a Student Perspective. Journal of Education for Business 81:5, pages 242-249.
Read now
Read now
DennisN. Bristow & KennethC. Schneider. (2003) The Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education. Journal of Marketing for Higher Education 12:2, pages 15-34.
Read now
Read now
Darlene Bay & Harold Daniel. (2001) The Student Is Not the Customer—An Alternative Perspective. Journal of Marketing for Higher Education 11:1, pages 1-19.
Read now
Read now
DennisN. Bristow & Douglas Amyx. (2000) Consumer Primacy on Campus: A Look at the Perceptions of Navajo and Anglo Consumers. Journal of Nonprofit & Public Sector Marketing 7:2, pages 31-51.
Read now
Read now
DennisN. Bristow & Douglas Amyx. (1998) Do You See What I See? A Cross-Cultural Investigation of Consumer Perceptions of the Educational Product. Journal of International Consumer Marketing 10:3, pages 3-19.
Read now
Read now
Articles from other publishers (5)
Yvonne J. Moogan. (2011) Can a higher education institution's marketing strategy improve the student‐institution match?. International Journal of Educational Management 25:6, pages 570-589.
Crossref
Crossref
Edar da Silva Añaña & Walter Meucci Nique. (2009) O valor dos valores: avaliação de uma marca global por meio dos diversos Brasis culturais. RAM. Revista de Administração Mackenzie 10:3, pages 153-181.
Crossref
Crossref
Mercedes Marzo-Navarro, Marta Pedraja-Iglesias & Pilar Rivera-Torres. (2008) Determinants of the satisfaction of firms with the competencies of university students: a Spanish case study. International Journal of Training and Development 12:4, pages 282-292.
Crossref
Crossref
Luca Petruzzellis, Angela Maria D'Uggento & Salvatore Romanazzi. (2006) Student satisfaction and quality of service in Italian universities. Managing Service Quality: An International Journal 16:4, pages 349-364.
Crossref
Crossref
Dennis N. Bristow & Jo Ann L. Asquith. (1999) What’s in a name? An intracultural investigation of Hispanic and Anglo consumer preferences and the importance of brand name. Journal of Product & Brand Management 8:3, pages 185-203.
Crossref
Crossref