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Journal of Marketing for Higher Education Volume 8, 1998 - Issue 4
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Original Articles

Integrating Strategic Marketing on an Institutional Level

Sandra S. Liu Hong Kong Baptist University, Kowloon, Hong Kong
Pages 17-28 | Published online: 12 Oct 2008

Citations (10)

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Read on this site (8)

John Story. (2023) Unique challenges of segmentation and differentiation for higher education. Journal of Marketing for Higher Education 33:1, pages 20-39.
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YvonneJ. Moogan. (2011) An analysis of school pupils’ (with low social economic status) perceptions of university, regarding programmes of study. Educational Studies 37:1, pages 1-14.
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SusanL. Golicic, L.Michelle Bobbitt, Robert Frankel & StevenR. Clinton. (2004) And Who Will Teach Them? An Investigation of the Logistics PhD Market. Journal of Education for Business 80:1, pages 47-51.
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CynthiaW. Cann & MarieA. George. (2004) Key Elements of a Successful Drive Toward Marketing Strategy Making. Journal of Marketing for Higher Education 13:1-2, pages 1-15.
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Paul Gibbs. (2002) From the invisible hand to the invisible handshake: marketing higher education. Research in Post-Compulsory Education 7:3, pages 325-338.
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JohnM. McGrath. (2002) Attitudes About Marketing in Higher Education: An Exploratory Study. Journal of Marketing for Higher Education 12:1, pages 1-14.
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JohnW. Henke$suffix/text()$suffix/text(), Eileen Peacock & KennethM. York. (2001) A Process for Developing Regional Business School—Business Community Relationships. Journal of Marketing for Higher Education 11:2, pages 21-37.
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Darlene Bay & Harold Daniel. (2001) The Student Is Not the Customer—An Alternative Perspective. Journal of Marketing for Higher Education 11:1, pages 1-19.
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Articles from other publishers (2)

Hulya Bakirtas & Vildan Gulpinar Demirci. (2021) A structural evaluation of university identification. International Review on Public and Nonprofit Marketing 19:3, pages 507-531.
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Puja Khatri & Yukti Ahuja Sharma. (2011) Towards developing an ethical institutional brand. On the Horizon 19:3, pages 196-206.
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