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Journal of Marketing for Higher Education Volume 8, 1998 - Issue 4
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Original Articles

MBA Quality Signals

Randall G. Chapman PhD University of Maryland
Pages 29-48 | Published online: 12 Oct 2008

Citations (10)

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Read on this site (2)

Louise A. Heslop & John Nadeau. (2010) Branding MBA programs: the use of target market desired outcomes for effective brand positioning. Journal of Marketing for Higher Education 20:1, pages 85-117.
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Lynn Dailey, Murphy Anderson, Cristina Ingenito, David Duffy, Paul Krimm & Scott Thomson. (2006) Understanding MBA Consumer Needs and the Development of Marketing Strategy. Journal of Marketing for Higher Education 16:1, pages 143-158.
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Articles from other publishers (8)

Stuart Van Auken, Earl Chrysler & Ludmilla Gricenko Wells. (2016) Assessing emphasis gaps among MBA alumni: a model framework. Journal of International Education in Business 9:1, pages 31-51.
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Benito Arruñada & Xosé H. Vázquez. (2013) The Impact of Behavioural Assumptions on Management Ability: A Test Based on the Earnings of MBA Graduates. 行为假设对管理能力的影响：基于MBA毕业生收入的检验. Management and Organization Review 9:2, pages 209-232.
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Benito Arruñada & Xosé H. Vázquez. (2015) The Impact of Behavioural Assumptions on Management Ability: A Test Based on the Earnings of MBA Graduates. Management and Organization Review 9:2, pages 209-232.
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Stefan Schmid, Robert Wilken & Monika Dammer-Henselmann. (2013) Was bedeutet Internationalität in der Managementweiterbildung? Eine nachfrageorientierte Studie auf Basis von Latent-Class-Conjoint-Analysen. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 65:3, pages 249-273.
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Richard Kwiatkowski, Joe Jaina, Mary Creagh, Veronica Hope-Hailey, Simon Knox, Lance Moir, D. R. Myddelton & Chris van der Hoven. 2008. Leadership Learning. Leadership Learning 131 146 .
Eddie Blass & Pauline Weight. (2005) The MBA is dead – part 1: God save the MBA!. On the Horizon 13:4, pages 229-240.
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Eddie Blass. (2005) The rise and rise of the corporate university. Journal of European Industrial Training 29:1, pages 58-74.
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Benito Arruñada & Xosé H. Vázquez. (2009) Behavioral Assumptions and Management Ability. SSRN Electronic Journal.
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