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Journal of Marketing for Higher Education Volume 8, 1998 - Issue 4
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Original Articles

Evaluating Market Orientation of an Executive MBA Program

Khalid M. Dubas School of Business and Economics, Fayetteville State University, Fayetteville, NC, 28301 E-mail: [email protected]
,
Waqar I. Ghani College of Business Administration, Saint Joseph's University, Philadelphia, PA, 19131-1395
,
Stanley Davis College of Business Administration, Saint Joseph's University, Philadelphia, PA, 19131-1395
&
James T. Strong College of Business Administration, University of Akron, Akron, OH, 44325-4804
Pages 49-59 | Published online: 12 Oct 2008

Citations (5)

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Read on this site (3)

Tomás Dwyer. (2022) Conceptualisations of market orientation in the higher education literature. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Lynn Dailey, Murphy Anderson, Cristina Ingenito, David Duffy, Paul Krimm & Scott Thomson. (2006) Understanding MBA Consumer Needs and the Development of Marketing Strategy. Journal of Marketing for Higher Education 16:1, pages 143-158.
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Richard M. Dailey & Joon Seok Kim. (2001) To What Extent Are Principles of Marketing Students Market Oriented? The Review Category: Marketing Education. Marketing Education Review 11:1, pages 57-72.
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Articles from other publishers (2)

Roberto Pico-Saltos, Lady Bravo-Montero, Néstor Montalván-Burbano, Javier Garzás & Andrés Redchuk. (2021) Career Success in University Graduates: Evidence from an Ecuadorian Study in Los Ríos Province. Sustainability 13:16, pages 9337.
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Rachel Pasternak. (2014) Does the Behavioral Science Curriculum in a Private College Fit the Needs of the Job Market?. Creative Education 05:02, pages 97-103.
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