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Journal of Marketing for Higher Education Volume 10, 2001 - Issue 2
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Original Articles

Evaluating Belief Strength and Consistency in the Assessment of University Image

James A. Karrh PhD University of Arkansas, Little Rock
Pages 1-9 | Received 20 Jan 2000, Accepted 11 Jul 2000, Published online: 22 Oct 2008

Citations (3)

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Read on this site (1)

Louise A. Heslop & John Nadeau. (2010) Branding MBA programs: the use of target market desired outcomes for effective brand positioning. Journal of Marketing for Higher Education 20:1, pages 85-117.
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Articles from other publishers (2)

Amanuel Gebru Woldearegay. (2021) Reputation of Addis Ababa University in the Eyes of Students: A College-Level Perspective from Teacher Preparation Programs. Education Research International 2021, pages 1-10.
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Amaia Lafuente-Ruiz-de-Sabando, Pilar Zorrilla & Javier Forcada. (2018) A review of higher education image and reputation literature: Knowledge gaps and a research agenda. European Research on Management and Business Economics 24:1, pages 8-16.
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