Citations: MBA Marketing Curriculum for the 21st Century

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Louise A. Heslop & John Nadeau. (2010) Branding MBA programs: the use of target market desired outcomes for effective brand positioning. Journal of Marketing for Higher Education 20:1, pages 85-117.
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Chau Thi Minh Ly, Margaret H. Vickers & Santha Fernandez. (2015) Master of Business Administration (MBA) student outcomes in Vietnam. Education + Training 57:1, pages 88-107.
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MBA Marketing Curriculum for the 21st Century

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MBA Marketing Curriculum for the 21st Century

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