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Sangwon Lee. (2023) Does brand name matter in social media marketing? The interaction effect of brand name and ranking on behavior intention: a case of business school students in the US Midwest. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Stewart Page & Ken Cramer. (2004) An Update on the Use of Ranks in Calibrating and Marketing Higher Education. Journal of Marketing for Higher Education 13:1-2, pages 87-99.
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Articles from other publishers (2)
Fernando Angulo-Ruiz, Albena Pergelova & Juraj Cheben. 2016. International Marketing of Higher Education. International Marketing of Higher Education
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Lori Goff. 2013. Critical Issues in Higher Education. Critical Issues in Higher Education
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