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Ayşe Collins, Hasan Şimşek & Aygil Takır. (2022) Choosing a Higher Education destination: Marketing of where, why and how?. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Ahmed Eldegwy, Tamer H. Elsharnouby & Wael Kortam. (2022) Like father like son: the role of similar-education parents in their children’s university choice. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Monica Khanna, Isaac Jacob & Anjali Chopra. (2021) Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Melpo Iacovidou, Paul Gibbs & Anastasios Zopiatis. (2009) An Exploratory Use of the Stakeholder Approach to Defining and Measuring Quality: The Case of a Cypriot Higher Education Institution. Quality in Higher Education 15:2, pages 147-165.
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MichaelD. Clemes, ChristopherE.C. Gan & Tzu-Hui Kao. (2008) University Student Satisfaction: An Empirical Analysis. Journal of Marketing for Higher Education 17:2, pages 292-325.
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Geraldine Clarke. (2005) An Examination of ‘Self-Monitoring’ and the ‘Influence of Others’ as Determinants of Attitude to the Higher Education Application Service Process in the UK. Journal of Marketing for Higher Education 15:1, pages 1-20.
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Gyan Prakash. (2020) QoS in higher education institutions: the concept, a literature review and future directions. The TQM Journal 33:6, pages 1245-1262.
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Ayşe Collins, Zeynep Goknil Sanal & Aygil Takır. 2021. Global Perspectives on Recruiting International Students: Challenges and Opportunities. Global Perspectives on Recruiting International Students: Challenges and Opportunities
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Syed Fazal-e-Hasan, Gary Mortimer, Ian Lings & Gurjeet Kaur. (2020) How gratitude improves relationship marketing outcomes for young consumers. Journal of Consumer Marketing 37:7, pages 713-727.
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Xiang Ying Mei, Endre Aas & Ove Eide. (2020) Applying the servicescape model to understand student experiences of a Norwegian academic library. Library & Information Science Research 42:4, pages 101051.
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Tamer H. Elsharnouby. (2016) Participation behaviour among international students. International Journal of Educational Management 30:5, pages 679-697.
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Riza Casidy & Walter Wymer. (2016) Linking prestige perception with consumption experience, loyalty, and WOM. Marketing Intelligence & Planning 34:4, pages 540-558.
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Michael D. Clemes, David A. Cohen & Yang Wang. (2013) Understanding Chinese university students' experiences: an empirical analysis. Asia Pacific Journal of Marketing and Logistics 25:3, pages 391-427.
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Sik Sumaedi, Gede Mahatma Yuda Bakti & Nur Metasari. (2012) An empirical study of state university students' perceived service quality. Quality Assurance in Education 20:2, pages 164-183.
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Srinivas Durvasula, Steven Lysonski & A.D. Madhavi. (2011) Beyond service attributes: do personal values matter?. Journal of Services Marketing 25:1, pages 33-46.
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Jianyao Li & Fang Liu. (2009) Country image and service quality of the higher education industry - Chinese students' enrollment in an offshore program. Country image and service quality of the higher education industry - Chinese students' enrollment in an offshore program.
Debbie Thorne McAlister & John R. Darling. (2005) Upward influence in academic organizations: a behavioral style perspective. Leadership & Organization Development Journal 26:7, pages 558-573.
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