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George Kofi Amoako, George Oppong Ampong, Antoinette Yaa Benewaa Gabrah, Felicia de Heer & Alex Antwi-Adjei. (2023) Service quality affecting student satisfaction in higher education institutions in Ghana. Cogent Education 10:2.
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Önder Kethüda & Yusuf Bilgin. (2023) The role of social media marketing activities in converting existing students into university advocates. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Florence T. T. Phua, Gerard H. Dericks, Edmund R. Thompson & Jürgen Enders. (2023) Are satisfied students simply happy people in the first place? The role of trait affect in student satisfaction. Assessment & Evaluation in Higher Education 0:0, pages 1-18.
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Yonit Nissim & Eitan Simon. (2023) From disruption to ‘Comfort-Zoom’ routine: preservice teachers’ perspectives on remote learning during the Corona year. Teaching Education 34:3, pages 283-304.
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Mehmet Özer, Alper Özer & Akın Koçak. (2023) Identification and emotional attachment in higher education: antecedents and consequences. Journal of Marketing for Higher Education 33:2, pages 264-288.
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Kamran Khan, Irfan Hameed & Syed Karamatullah Hussainy. (2023) Antecedents and consequences of brand citizenship behavior in private higher education institutions. Journal of Marketing for Higher Education 33:2, pages 223-244.
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Hyuksoo Kim & Jungsun Ahn. (2023) The effect of social media on social capital and life-satisfaction in the case of college sports. Atlantic Journal of Communication 31:3, pages 227-242.
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Yung-Shen Yen. (2023) Predicting students’ transfer intention to other universities using the push–pull–mooring model. Journal of Marketing for Higher Education 0:0, pages 1-22.
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George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi. (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry. Journal of Current Issues & Research in Advertising 44:2, pages 169-191.
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Walesska Schlesinger, Amparo Cervera-Taulet & Walter Wymer. (2023) The influence of university brand image, satisfaction, and university identification on alumni WOM intentions. Journal of Marketing for Higher Education 33:1, pages 1-19.
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Mona Nassar, Aleksej Heinze, Sajjad M. Jasimuddin & Chris Procter. (2022) Does students’ satisfaction matter to faculty job satisfaction in higher education?. Journal of Marketing for Higher Education 0:0, pages 1-19.
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Lei Zhu, Qian Zhu & Xianbo Zhao. (2022) Identifying determinants of student learning effects in intensive online environments: an empirical investigation in civil engineering education. International Journal of Construction Management 0:0, pages 1-10.
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Farzad Radmehr, Najmeh Niazi, Faezeh Rezvanifard, Danyal Farsani, Winnie Laban, John Overton & Leon Bakker. (2022) How do university students of different ethnic backgrounds perceive factors that hinder learning in STEM and non-STEM majors?. Higher Education Research & Development 41:5, pages 1693-1709.
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Paul Gibbs, Aftab Dean & John Graeme McLean. (2022) Student Relational Bonding – the key to focusing on needs of the individual – a UK study. Journal of Marketing for Higher Education 0:0, pages 1-15.
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Mohsin Abdur Rehman, Erisher Woyo, Joy Eghonghon Akahome & Muhammad Danial Sohail. (2022) The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions. Journal of Marketing for Higher Education 32:2, pages 259-277.
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Thi Bich Hanh Tran & Anh Dung Vu. (2022) Effect of university-enterprise alliance orientation on university’s innovation performance and market performance: evidence from Vietnam. Journal of Marketing for Higher Education 32:2, pages 238-258.
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Ayşe Collins, Hasan Şimşek & Aygil Takır. (2022) Choosing a Higher Education destination: Marketing of where, why and how?. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Ali Kara, Alma Mintu-Wimsatt & John E. Spillan. (2022) An application of the net promoter score in higher education. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Leslie J. Wardley, John Nadeau & Charles H. Bélanger. (2021) A comparative analysis of institutional commitment: are business students different?. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Sonali Singh & Sumeet Singh Jasial. (2021) Moderating effect of perceived trust on service quality – student satisfaction relationship: evidence from Indian higher management education institutions. Journal of Marketing for Higher Education 31:2, pages 280-304.
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Shamima Raihan Manzoor, Jessica Sze Yin Ho & Abdullah Al Mahmud. (2021) Revisiting the ‘university image model’ for higher education institutions’ sustainability. Journal of Marketing for Higher Education 31:2, pages 220-239.
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Ilda Maria Pedro, Júlio da Costa Mendes & Luís Nobre Pereira. (2021) Understanding Alumni-Alma mater commitment relationships upstream and downstream. Journal of Marketing for Higher Education 31:2, pages 175-196.
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Maryam A. Andalib. (2021) Simulation of the leaky pipeline: Gender diversity in U.S. K-graduate education. Journal of Simulation 15:1-2, pages 38-50.
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Ildamaria H. Pedro & Jorge M. Andraz. (2021) Alumni Commitment in Higher Education Institutions: Determinants and Empirical Evidence. Journal of Nonprofit & Public Sector Marketing 33:1, pages 29-64.
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Vesna Rodić Lukić & Nemanja Lukić. (2020) Assessment of student satisfaction model: evidence of Western Balkans. Total Quality Management & Business Excellence 31:13-14, pages 1506-1518.
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Whitney E. Wall Bortz, David B. Knight, Chelsea H. Lyles, Timothy Kinoshita, Nathan H. Choe, Maya Denton & Maura Borrego. (2020) A Competitive System: Graduate Student Recruitment in STEM and Why Money May Not be the Answer. The Journal of Higher Education 91:6, pages 927-952.
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Javier Borraz-Mora, Blanca Hernandez-Ortega & Marta Melguizo-Garde. (2020) The influence of generic-academic competences on satisfaction and loyalty: the view of two key actors in higher education. Journal of Higher Education Policy and Management 42:5, pages 563-578.
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Laura Dixon & Valerie O’Gorman. (2020) ‘Block teaching’ – exploring lecturers’ perceptions of intensive modes of delivery in the context of undergraduate education. Journal of Further and Higher Education 44:5, pages 583-595.
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Teodoro Luque Martínez & Luis Doña Toledo. (2019) Yes, I can (get satisfaction): an artificial neuronal network analysis of satisfaction with a university. Studies in Higher Education 44:12, pages 2249-2264.
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Gerard Dericks, Edmund Thompson, Margaret Roberts & Florence Phua. (2019) Determinants of PhD student satisfaction: the roles of supervisor, department, and peer qualities. Assessment & Evaluation in Higher Education 44:7, pages 1053-1068.
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Lorena Silva Arrivabene, Paulo Roberto da Costa Vieira & Cecília Lima de Queirós Mattoso. (2019) Impact of Service Quality, Satisfaction and Corporate Image on Loyalty: A Study of a Publicly Traded for-Profit University. Services Marketing Quarterly 40:3, pages 189-205.
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Chonlatis Darawong & Mukdashine Sandmaung. (2019) Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective. Journal of Marketing for Higher Education 29:2, pages 268-283.
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Elizabeth A. Bates, Linda K. Kaye & Joseph J. McCann. (2019) A snapshot of the student experience: exploring student satisfaction through the use of photographic elicitation. Journal of Further and Higher Education 43:3, pages 291-304.
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Hiba K. Massoud & Rami M. Ayoubi. (2019) Do flexible admission systems affect student enrollment? Evidence from UK universities. Journal of Marketing for Higher Education 29:1, pages 84-101.
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Gerda Hagenauer, Michaela Gläser-Zikuda & Barbara Moschner. (2018) University students’ emotions, life-satisfaction and study commitment: a self-determination theoretical perspective. Journal of Further and Higher Education 42:6, pages 808-826.
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Charlotte R. Pennington, Elizabeth A. Bates, Linda K. Kaye & Lauren T. Bolam. (2018) Transitioning in higher education: an exploration of psychological and contextual factors affecting student satisfaction. Journal of Further and Higher Education 42:5, pages 596-607.
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Lincoln Then James & Riza Casidy. (2018) Authentic assessment in business education: its effects on student satisfaction and promoting behaviour. Studies in Higher Education 43:3, pages 401-415.
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Ilda Maria Pedro, Luis Nobre Pereira & Hélder Brito Carrasqueira. (2018) Determinants for the commitment relationship maintenance between the alumni and the alma mater. Journal of Marketing for Higher Education 28:1, pages 128-152.
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Sonja Martin Poole, Michael A. Levin & Kate Elam. (2018) Getting out of the rankings game: a better way to evaluate higher education institutions for best fit. Journal of Marketing for Higher Education 28:1, pages 12-31.
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Mohd Ikhwan Aziz, Asyraf Afthanorhan & Zainudin Awang. (2016) Talent development model for a career in Islamic banking institutions: A SEM approach. Cogent Business & Management 3:1.
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Faruk Seyitoğlu & Birsen Çevik. (2016) The impacts of student and life satisfaction on tourism students’ perceived sense of belonging. Journal of Teaching in Travel & Tourism 16:4, pages 253-272.
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Leonard Bright & Cole Blease Graham$suffix/text()$suffix/text(). (2016) Predictors of Graduate Student Satisfaction in Public Administration Programs. Journal of Public Affairs Education 22:1, pages 17-34.
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Leonard Bright & Cole Blease Graham$suffix/text()$suffix/text(). (2015) Why Does Interest in Government Careers Decline among Public Affairs Graduate Students?. Journal of Public Affairs Education 21:4, pages 575-594.
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Tamer H. Elsharnouby. (2015) Student co-creation behavior in higher education: the role of satisfaction with the university experience. Journal of Marketing for Higher Education 25:2, pages 238-262.
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Jian Xiao & Stephen Wilkins. (2015) The effects of lecturer commitment on student perceptions of teaching quality and student satisfaction in Chinese higher education. Journal of Higher Education Policy and Management 37:1, pages 98-110.
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Siti Falindah Padlee & Vaughan Reimers. (2015) International student satisfaction with, and behavioural intentions towards, universities in Victoria. Journal of Marketing for Higher Education 25:1, pages 70-84.
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M.M. Lai, S.H. Lau, N.A. Mohamad Yusof & K.W. Chew. (2015) Assessing antecedents and consequences of student satisfaction in higher education: evidence from Malaysia. Journal of Marketing for Higher Education 25:1, pages 45-69.
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David Fleischman, Maria Raciti & Meredith Lawley. (2015) Degrees of co-creation: an exploratory study of perceptions of international students’ role in community engagement experiences. Journal of Marketing for Higher Education 25:1, pages 85-103.
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Emerson Mainardes, Helena Alves & Mario Raposo. (2014) Using expectations and satisfaction to measure the frontiers of efficiency in public universities. Tertiary Education and Management 20:4, pages 339-353.
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Riza Casidy. (2014) Linking Brand Orientation with Service Quality, Satisfaction, and Positive Word-of-Mouth: Evidence from the Higher Education Sector. Journal of Nonprofit & Public Sector Marketing 26:2, pages 142-161.
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Rodney Arambewela & John Hall. (2013) The interactional effects of the internal and external university environment, and the influence of personal values, on satisfaction among international postgraduate students. Studies in Higher Education 38:7, pages 972-988.
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Kun-Tzu Yu & Ren-Gen Ueng. (2012) Enhancing teaching effectiveness by using the Six-Sigma DMAIC model. Assessment & Evaluation in Higher Education 37:8, pages 949-961.
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Marcelo
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Hoffmann Sampaio, Cláudia Simões & Rosiane
Pólvora de Pólvora. (2012) Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education 22:1, pages 101-116.
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Claudio
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Gattermann Perin, Cláudia Simões & Hamilton Kleinowski. (2012) Students' trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education 22:1, pages 83-100.
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Adela García-Aracil. (2012) A comparative analysis of study satisfaction among young European higher education graduates. Irish Educational Studies 31:2, pages 223-243.
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Yulia Stukalina. (2012) Addressing service quality issues in higher education: the educational environment evaluation from the students' perspective. Technological and Economic Development of Economy 18:1, pages 84-98.
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Paulo
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B. Alves. (2012) Using a Satisfaction Index to Compare Students’ Satisfaction During and After Higher Education Service Consumption. Tertiary Education and Management 18:1, pages 17-40.
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Jana Bowden & Leigh Wood. (2011) Sex doesn't matter: the role of gender in the formation of student-university relationships. Journal of Marketing for Higher Education 21:2, pages 133-156.
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JanaLay-Hwa Bowden. (2011) Engaging the Student as a Customer: A Relationship Marketing Approach. Marketing Education Review 21:3, pages 211-228.
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Alexander Serenko. (2011) Student satisfaction with Canadian music programmes: the application of the American Customer Satisfaction Model in higher education. Assessment & Evaluation in Higher Education 36:3, pages 281-299.
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BrianA. Vander Schee. (2010) Students as Consumers: Programming for Brand Loyalty. Services Marketing Quarterly 32:1, pages 32-43.
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Andrea
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Erik Nesset & Øyvind Helgesen. (2009) Modelling and Managing Student Loyalty: A Study of a Norwegian University College. Scandinavian Journal of Educational Research 53:4, pages 327-345.
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Helena Alves & Mário Raposo. (2009) The measurement of the construct satisfaction in higher education. The Service Industries Journal 29:2, pages 203-218.
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Thomas G. Greene, C. Nathan Marti & Kay McClenney. (2008) The Effort—Outcome Gap: Differences for African American and Hispanic Community College Students in Student Engagement and Academic Achievement. The Journal of Higher Education 79:5, pages 513-539.
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Øyvind Helgesen. (2008) Marketing for Higher Education: A Relationship Marketing Approach. Journal of Marketing for Higher Education 18:1, pages 50-78.
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Helena Alves And & Mário Raposo. (2007) Student Satisfaction Index in Portuguese Public Higher Education. The Service Industries Journal 27:6, pages 795-808.
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Lynn Dailey, Murphy Anderson, Cristina Ingenito, David Duffy, Paul Krimm & Scott Thomson. (2006) Understanding MBA Consumer Needs and the Development of Marketing Strategy. Journal of Marketing for Higher Education 16:1, pages 143-158.
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P. B. Sakthivel & R. Raju. (2006) An Instrument for Measuring Engineering Education Quality from Students' Perspective. Quality Management Journal 13:3, pages 23-34.
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Geraldine Clarke. (2005) An Examination of ‘Self-Monitoring’ and the ‘Influence of Others’ as Determinants of Attitude to the Higher Education Application Service Process in the UK. Journal of Marketing for Higher Education 15:1, pages 1-20.
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M. Marzo‐Navarro, M. Pedraja‐Iglesias & P. Rivera‐Torres. (2005) Determinants of Satisfaction with University Summer Courses. Quality in Higher Education 11:3, pages 239-249.
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MarkR. Young. (2003) Choice-Based Segmentation As an Enrollment Management Tool. Journal of Marketing for Higher Education 12:2, pages 69-83.
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