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Journal of Marketing for Higher Education Volume 10, 2001 - Issue 4
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Original Articles

The Expected Monetary Value of a Student: A Model and Example

Ronald Hoverstad Eberhardt School of Business, University of the Pacific, 3601 Pacific Avenue, Stockton, CA, 95211
,
Ray Sylvester Eberhardt School of Business, University of the Pacific, 3601 Pacific Avenue, Stockton, CA, 95211
&
Kevin E. Voss College of Business Administration, Oklahoma State University, Department of Marketing, 312A Business Building, Stillwater, OK, 74078
Pages 51-62 | Received 21 Sep 2000, Accepted 10 Oct 2000, Published online: 21 Oct 2008

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Read on this site (1)

WileyM. Mangum, Dan Baugher, JaniceK. Winch & Andrew Varanelli. (2005) Longitudinal Study of Student Dropout From a Business School. Journal of Education for Business 80:4, pages 218-221.
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Articles from other publishers (1)

Charles Madden. 2007. The Routledge Companion to Nonprofit Marketing. The Routledge Companion to Nonprofit Marketing 280 296 .

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