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Journal of Marketing for Higher Education Volume 10, 2001 - Issue 4
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Original Articles

Beyond the Mission Statement: Alternative Futures for Today's Universities

Donna S. Finley Planning Inc.
,
Gayla Rogers University of Calgary
&
John R. Galloway Framework Partners in Planning Inc.
Pages 63-82 | Received 02 Mar 2000, Accepted 25 Sep 2000, Published online: 21 Oct 2008

Citations (14)

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Read on this site (5)

Matthew Weeks, Katie James Winningham & Brandon Winningham. (2017) Looking for Mature Faith in the Missions of Religiously Affiliated Institutions of Higher Education. Christian Higher Education 16:3, pages 159-171.
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Michael J. Holosko, Munir Winkel, Catherine Crandall & Harold Briggs. (2015) A Content Analysis of Mission Statements of Our Top 50 Schools of Social Work. Journal of Social Work Education 51:2, pages 222-236.
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MichaelW. Firmin & Krista Merrick Gilson. (2009) Mission Statement Analysis of CCCU Member Institutions. Christian Higher Education 9:1, pages 60-70.
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JosephR. Ferrari & Jessica Velcoff. (2006) Measuring Staff Perceptions of University Identity and Activities: The Mission and Values Inventory. Christian Higher Education 5:3, pages 243-261.
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FrankG. Bingham$suffix/text()$suffix/text(), CharlesJ. Quigley$suffix/text()$suffix/text() & KeithB. Murray. (2001) A Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities”. Journal of Marketing for Higher Education 11:4, pages 19-27.
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Articles from other publishers (9)

Iman Aib & Wasima Shehzad. (2022) Defining mission statements in higher education: Towards a genre perspective. Higher Education Quarterly 77:1, pages 138-157.
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Chiara Fantauzzi, Nathalie Colasanti, Gloria Fiorani & Rocco Frondizi. (2021) Sustainable strategic planning in Italian higher education institutions: a content analysis. International Journal of Sustainability in Higher Education 22:5, pages 1145-1165.
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Tatiana Fumasoli, Giovanni Barbato & Matteo Turri. (2019) The determinants of university strategic positioning: a reappraisal of the organisation. Higher Education 80:2, pages 305-334.
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Carlos Rey & Miquel Bastons. (2018) Three dimensions of effective mission implementation. Long Range Planning 51:4, pages 580-585.
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Seyil NAJIMUDINOVA. (2018) CONTENT ANALYSES ON MISSION STATEMENTS OF THE MOBILE NETWORK OPERATORS IN KYRGYZSTANKIRGIZİSTAN'DA CEP OPERATÖRLERİNİN MİSYON BİLDİRİLERİ ÜZERİNDE İÇERİK ANALİZİ. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 20:1, pages 133-148.
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Katia Giusepponi & Ernesto Tavoletti. (2015) Vision and Mission Statements in Italian Universities: Results of an Empirical Investigation on Strategic Orientation. Journal of the Knowledge Economy 9:1, pages 301-328.
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Lindsay Carrocci Bolan. (2013) “Part of the University Lexicon”: Marketing and Ontario Universities, 1990-2013. Canadian Journal of Communication 38:4, pages 563-584.
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Joseph R. Ferrari, Shaun E. Cowman, Lauren A. Milner, Robert E. Gutierrez & Peter A. Drake. (2009) Impact of school sense of community within a faith-based university: administrative and academic staff perceptions on institutional mission and values. Social Psychology of Education 12:4, pages 515-528.
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Charles Madden. 2007. The Routledge Companion to Nonprofit Marketing. The Routledge Companion to Nonprofit Marketing 280 296 .

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