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Journal of Marketing for Higher Education Volume 11, 2001 - Issue 3
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Original Articles

An Identification of the Marketing Implications of the Various Forms of Market Entry for Foreign Universities Seeking to Enter the Hong Kong Higher Education Market

Mike Willis Monash University, Switchback Road, Churchill, Victoria, 3842, Australia E-mail: [email protected]
Pages 39-64 | Published online: 17 Oct 2008

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AudheshK. Paswan & Gopala Ganesh. (2009) Higher Education Institutions: Satisfaction and Loyalty among International Students. Journal of Marketing for Higher Education 19:1, pages 65-84.
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Mike Willis. (2008) Aspects of Educational Delivery within Sino-Foreign Educational Alliances: Is This the Real Key to Success?. Journal of Marketing for Higher Education 18:2, pages 186-215.
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Rachel Pasternak. (2005) Choice of institutions of higher education and academic expectations: the impact of cost-benefit factors. Teaching in Higher Education 10:2, pages 189-201.
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