Advanced search
Publication Cover
Journal of Marketing for Higher Education Volume 11, 2001 - Issue 4
Submit an article Journal homepage
146
Views
12
CrossRef citations to date
0
Altmetric
Original Articles

A Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities”

Frank G. Bingham Jr. PhD Bryant College, 1150 Douglas Pike, Smithfield, RI, 02917
,
Charles J. Quigley Jr. PhD Bryant College, 1150 Douglas Pike, Smithfield, RI, 02917
&
Keith B. Murray PhD Bryant College, 1150 Douglas Pike, Smithfield, RI, 02917
Pages 19-27 | Received 14 Jan 2002, Accepted 23 Feb 2002, Published online: 17 Oct 2008

Citations (12)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Marco Seeber, Vitaliano Barberio, Jeroen Huisman & Jelle Mampaey. (2019) Factors affecting the content of universities’ mission statements: an analysis of the United Kingdom higher education system. Studies in Higher Education 44:2, pages 230-244.
Read now
JosephR. Ferrari & Jessica Velcoff. (2006) Measuring Staff Perceptions of University Identity and Activities: The Mission and Values Inventory. Christian Higher Education 5:3, pages 243-261.
Read now

Articles from other publishers (10)

Soo Jeung Lee. (2022) Similarities and differences in image projection of Korean universities across institutional types: A text mining analysis of university president messages. International Journal of Chinese Education 11:3, pages 2212585X2211406.
Crossref
John Fiset & Raghid Al Hajj. (2022) Mission Statement Content and the Signaling of Institutional Performance: An Examination of Non-U.S. International Business Schools. Academy of Management Learning & Education 21:2, pages 188-208.
Crossref
Hyungseok Yoon, Mustapha Belkhouja, Yingqi Wei & Sangho Lee. (2021) Born to be similar? Global isomorphism and the emergence of latecomer business schools. International Business Review 30:5, pages 101863.
Crossref
Chiara Fantauzzi, Nathalie Colasanti, Gloria Fiorani & Rocco Frondizi. (2021) Sustainable strategic planning in Italian higher education institutions: a content analysis. International Journal of Sustainability in Higher Education 22:5, pages 1145-1165.
Crossref
Kristijan Breznik & Kris M.Y. Law. (2019) What do mission statements reveal about the values of top universities in the world?. International Journal of Organizational Analysis ahead-of-print:ahead-of-print.
Crossref
Katia Giusepponi & Ernesto Tavoletti. (2015) Vision and Mission Statements in Italian Universities: Results of an Empirical Investigation on Strategic Orientation. Journal of the Knowledge Economy 9:1, pages 301-328.
Crossref
Young Ha Cho. (2017) Towards an engaged campus. International Journal of Sustainability in Higher Education 18:2, pages 185-202.
Crossref
Joseph R. Ferrari, Shaun E. Cowman, Lauren A. Milner, Robert E. Gutierrez & Peter A. Drake. (2009) Impact of school sense of community within a faith-based university: administrative and academic staff perceptions on institutional mission and values. Social Psychology of Education 12:4, pages 515-528.
Crossref
Timothy B. Palmer & Jeremy C. Short. (2008) Mission Statements in U.S. Colleges of Business: An Empirical Examination of Their Content With Linkages to Configurations and Performance. Academy of Management Learning & Education 7:4, pages 454-470.
Crossref
Charles Madden. 2007. The Routledge Companion to Nonprofit Marketing. The Routledge Companion to Nonprofit Marketing 280 296 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.