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Journal of Marketing for Higher Education Volume 11, 2001 - Issue 4
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Original Articles

Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail

Colleen M. Howes University of Wisconsin Market Research Unit, E-mail: [email protected]
&
Mark R. Mailloux MEd University of Wisconsin System Market Research Unit, E-mail: [email protected]
Pages 51-66 | Received 06 Jan 1999, Accepted 03 Apr 2001, Published online: 17 Oct 2008

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