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Original Articles

Marketing the University to Student-Athletes: Understanding University Selection Criteria

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Pages 23-40 | Received 05 Jan 2001, Accepted 22 May 2002, Published online: 08 Sep 2008

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (13)

Jessica Prach, Ane Turner Johnson & Sarah Ferguson. (2022) College choice & the consumer: the impact of gender on higher education enrollment. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Robert Turick, Trevor Bopp & Nicholas Swim. (2021) “How do I do life?” The challenges of preparing student-athletes for professional roles. Journal for the Study of Sports and Athletes in Education 15:1, pages 71-94.
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Meredith Flaherty & Michael Sagas. (2020) Early recruiting in NCAA sport: An exploratory study of scarcity effects. Journal for the Study of Sports and Athletes in Education 14:3, pages 165-191.
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Jonathon Robert Edwards, Laura Wood, Chris Chard & Luke R. Potwarka. (2019) Why do Canadian hockey players choose NCAA Division I women’s hockey programs? A qualitative investigation. Managing Sport and Leisure 24:6, pages 339-355.
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James Pringle & Samantha Fritz. (2019) The university brand and social media: using data analytics to assess brand authenticity. Journal of Marketing for Higher Education 29:1, pages 19-44.
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Matt Ryan Huml, N David Pifer, Caitlin Towle & Cheryl R Rode. (2019) If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs. Journal of Marketing for Higher Education 29:1, pages 1-18.
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W. Andrew Czekanski & Christopher R. Barnhill. (2015) Recruiting the Student-athlete: An Examination of the College Decision Process. Journal for the Study of Sports and Athletes in Education 9:3, pages 133-144.
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Dora E. Bock, Sonja Martin Poole & Mathew Joseph. (2014) Does branding impact student recruitment: a critical evaluation. Journal of Marketing for Higher Education 24:1, pages 11-21.
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Articles from other publishers (10)

Takuya TSUKAMOTO, Hirokazu MATSUO, Haruka KASAHARA, Kae EBIHARA & Motohiro FUJINO. (2022) Recognition of Leading Factors that Affect the Outcome of Japanese International Student Athletes During the Adaptation Period at a US University: Qualitative Research on Students belonging to NCAA D1米国大学に所属する適応期における日本人留学生アスリートの成果に影響を与える先行要因への認識-NCAA D1に所属する学生を対象とした質的研究-. Journal of Japan Society of Sports Industry 32:4, pages 4_463-4_480.
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David Fleischman, Popi Sotiriadou, Rory Mulcahy, Bridie Kean & Rubiana Lopes Cury. (2021) The impact of “capitalization” social support services on student-athlete well-being. Journal of Services Marketing 36:6, pages 813-830.
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Andreas Zehetner & Ilona Pezenka. (2022) The lights and darks of unlimited access to information, social media and word of mouth in higher education marketing: Why better-informed students may be less satisfied.. The lights and darks of unlimited access to information, social media and word of mouth in higher education marketing: Why better-informed students may be less satisfied..
Hirokazu Matsuo, Takuya Tsukamoto, Haruka Kasahara, Kohei Funasaki, Ryu Sakamoto & Motohiro Fujino. (2022) Japanese international student-athletes’ adjustment experience at the National Collegiate Athletic Association. F1000Research 11, pages 1455.
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C. Keith Harrison, Scott Bukstein, William A. Sutton, Danielle Heceta McArdle, Jessie Dickens & S. Malia Lawrence. (2019) A Qualitative Investigation of Academic and Athletic Brand Representations: Applying Lovemarks Theory to Cultural Symbol. Journal of Higher Education Athletics & Innovation:5, pages 15-36.
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Bridie Kean, David Fleischman & Peter English. (2019) Exploring the Communication of Student-Athlete Pathways as a Transformative Service in Australian Higher Education. International Journal of Sport Communication 12:1, pages 1-21.
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Rodney P. Hughes, Ezekiel W. Kimball & Andrew Koricich. 2019. Higher Education: Handbook of Theory and Research. Higher Education: Handbook of Theory and Research 415 477 .
Susila Munisamy, Noor Ismawati Mohd Jaafar & Shyamala Nagaraj. (2013) Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University. The Asia-Pacific Education Researcher 23:3, pages 451-462.
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Chris Chard, Joanne MacLean & Brent Faught. (2013) Managing Athletic Department Touch Points: A Case Study of One Institution Using Importance-Performance Analysis. Journal of Intercollegiate Sport 6:2, pages 196-212.
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Chris R. Chard, Craig Hyatt & William M. Foster. (2013) Assets and obstacles: an analysis of OUA hockey from the coaches’ perspective. Sport, Business and Management: An International Journal 3:3, pages 246-259.
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