Citations (26)
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Jana Bowden & Leigh Wood. (2011) Sex doesn't matter: the role of gender in the formation of student-university relationships. Journal of Marketing for Higher Education 21:2, pages 133-156.
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JanaLay-Hwa Bowden. (2011) Engaging the Student as a Customer: A Relationship Marketing Approach. Marketing Education Review 21:3, pages 211-228.
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Articles from other publishers (16)
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Younes Jamouli, Mustapha Hlyal & Jamila El Alami. 2022. Advanced Intelligent Systems for Sustainable Development (AI2SD’2020). Advanced Intelligent Systems for Sustainable Development (AI2SD’2020)
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Marina Markova, Artur Modliński & Luís Moreira Pinto. (2020) CREATIVE OR ANALITICAL WAY FOR CAREER DEVELOPMENT? RELATIONSHIP MARKETING IN THE FIELD OF INTERNATIONAL BUSINESS EDUCATION. Creativity Studies 13:1, pages 99-113.
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Trevor Omoruyi & Grażyna Rembielak. (2019) RELATIONSHIP MARKETING AND ITS ROLE IN THE EXPERIENCE OF INTERNATIONAL STUDENTS IN THE UNITED KINGDOM HIGHER EDUCATION INSTITUTIONS. Acta Scientiarum Polonorum. Oeconomia 18:4, pages 69-76.
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Ahmad Ali Almohtaseb, Mohmmad Adnan Yousef Almahameed, Hisham A. Kareem Shaheen & Mohammad Haroon Jarrar Al Khattab. (2019) A roadmap for developing, implementing and evaluating performance management systems in Jordan public universities. Journal of Applied Research in Higher Education 11:2, pages 325-339.
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Dilek Penpece-Demirer. (2019) Yükseköğretim Kurumlarında Hizmet Kalitesi, Öğrencilerin Memnuniyeti ve Destekleyici Tutum: Gelişmekte Olan Bir Pazar Örneği. OPUS Uluslararası Toplum Araştırmaları Dergisi.
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Daniel D. Cox & Scott McLeod. (2014) Social media marketing and communications strategies for school superintendents. Journal of Educational Administration 52:6, pages 850-868.
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Basheer A. Al-alak. (2014) Impact of marketing activities on relationship quality in the Malaysian banking sector. Journal of Retailing and Consumer Services 21:3, pages 347-356.
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Brandi A. Watkins & Regina Lewis. 2014. Digital Arts and Entertainment. Digital Arts and Entertainment
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Brandi A. Watkins & Regina Lewis. (2013) Building Marketing Relationships on Twitter. International Journal of Interactive Communication Systems and Technologies 3:1, pages 32-46.
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Anas Al‐Fattal & Rami M. Ayoubi. (2012) Understanding consumer buyer behaviour in the EFL market. Education, Business and Society: Contemporary Middle Eastern Issues 5:4, pages 237-253.
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Srinivas Durvasula, Steven Lysonski & A.D. Madhavi. (2011) Beyond service attributes: do personal values matter?. Journal of Services Marketing 25:1, pages 33-46.
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Basheer A. M. Al-alak. (2010) Impact of Marketing Actions on Relationship Quality in the Health and Fitness Sector in Jordan and Its Implications for Social Marketing: A Field/Analytical Study. Social Marketing Quarterly 16:2, pages 70-93.
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