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Journal of Nonprofit & Public Sector Marketing Volume 12, 2004 - Issue 1
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Original Articles

Exploring Corporate Donation Behavior: A Case Study of Taiwan

Yaolung James Hsieh PhD College of Commerce, National Chengchi University, Taipei, Taiwan, 116
Pages 69-91 | Received 23 Aug 2002, Accepted 29 Jan 2003, Published online: 08 Sep 2008

Citations (7)

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Read on this site (1)

John Cantrell, Elias Kyriazis, Gary Noble & Jennifer Algie. (2008) Towards NPOs Deeper Understanding of the Corporate Giving Manager's Role in Meeting Salient Stakeholders Needs. Journal of Nonprofit & Public Sector Marketing 20:2, pages 191-212.
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Articles from other publishers (6)

M. Mercedes Galan-Ladero & M. Isabel Sánchez-Hernández. (2022) Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex. Heliyon 8:12, pages e12188.
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Chuanhui Liao, Jin Hong & Dingtao Zhao. (2019) Understanding corporate surplus food donation in China: testing the roles of environmental concern, altruism, past experience, and perceived risk. Environmental Science and Pollution Research 26:16, pages 16628-16640.
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Kellie Liket & Ana Simaens. (2013) Battling the Devolution in the Research on Corporate Philanthropy. Journal of Business Ethics 126:2, pages 285-308.
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May-May Meijer, Frank G.A. de Bakker, Johannes H. Smit & Theo Schuyt. (2006) Corporate giving in the Netherlands 1995-2003: exploring the amounts involved and the motivations for donating. International Journal of Nonprofit and Voluntary Sector Marketing 11:1, pages 13-28.
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Kym Madden, Wendy Scaife & Kathryn Crissman. (2006) How and why small to medium size enterprises (SMEs) engage with their communities: an Australian study. International Journal of Nonprofit and Voluntary Sector Marketing 11:1, pages 49-60.
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Mann Hyung Hur. (2006) EXPLORING THE MOTIVATION FACTORS OF CHARITABLE GIVING AND THEIR VALUE STRUCTURE: A CASE STUDY OF SEOUL, KOREA. Social Behavior and Personality: an international journal 34:6, pages 661-680.
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