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Evan K. Perrault, Grace M. Hildenbrand, Tamara F. Loew & William G. Evans. (2020) Evaluation of a university’s smart partying social norms campaign including emoji-style messaging. Journal of Communication in Healthcare 13:1, pages 35-45.
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Weng Marc Lim, Pei-Lee Teh & Pervaiz K. Ahmed. (2018) It is not about what you read, but how you read it: the effects of sequencing rational and emotional messages on corporate and product brand attitudes. Journal of Strategic Marketing 26:4, pages 339-355.
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D Bewsell, H Bigsby & R Cullen. (2012) Using involvement to understand individual responses to an issue: the case of New Zealand biosecurity. New Zealand Journal of Agricultural Research 55:1, pages 73-88.
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Articles from other publishers (5)
G. Mauricio Mejia & Sauman Chu. 2019. Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. Healthcare Applications. Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. Healthcare Applications
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Anandan Pillai & Kalpana Chauhan. 2018. Social Media Marketing. Social Media Marketing
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Anandan Pillai & Kalpana Chauhan. (2015) A Netnographic Analysis of Facebook Content Strategy of World's Top 10 Management Institutes. International Journal of E-Business Research 11:3, pages 1-17.
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Weng Marc. Lim, Pei-Lee. Teh & Pervaiz K. Ahmed. (2014) Message sequencing of rational and emotional appeals: A study on consumer brand and product attitudes. Message sequencing of rational and emotional appeals: A study on consumer brand and product attitudes.
Kalpana Chauhan & Anandan Pillai. (2013) Role of content strategy in social media brand communities: a case of higher education institutes in India. Journal of Product & Brand Management 22:1, pages 40-51.
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