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Journal of Nonprofit & Public Sector Marketing Volume 18, 2007 - Issue 1
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Original Articles

Creating Effective Direct Mail Charitable Solicitations: The Effects of Enclosures and Different Appeals

William D. Diamond PhD Marketing Department, Isenberg School of Management, University of Massachusetts Amherst, Amherst, MA, 01003 E-mail: [email protected]
&
Easwar S. Iyer PhD Marketing Department, Isenberg School of Management, University of Massachusetts Amherst, Amherst, MA, 01003 E-mail: [email protected]
Pages 81-100 | Published online: 08 Sep 2008

Citations (10)

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Read on this site (3)

Vishal Vyas, Kiran Mehta & Renuka Sharma. (2022) Investigating socially responsible investing behaviour of Indian investors using structural equation modelling. Journal of Sustainable Finance & Investment 12:2, pages 570-592.
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Larissa M. Sundermann & Sigrun Leipnitz. (2019) Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return Rate of First-Time Donors. Journal of Nonprofit & Public Sector Marketing 31:1, pages 42-60.
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Kyle Zolner, Larry D. Compeau, Joseph M. Jones & Jeanne Munger. (2010) Consumers' Perceptions of Nonprofit Solicitations: Some Preliminary Evidence on Framing and Price Effects. Journal of Nonprofit & Public Sector Marketing 22:1, pages 1-13.
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Articles from other publishers (7)

Weiting Tao, Zongchao Cathy Li, Zifei Fay Chen & Yi Grace Ji. (2021) Public responses to nonprofit social media messages: The roles of message features and cause involvement. Public Relations Review 47:2, pages 102038.
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Priska Breves. (2020) Bringing People Closer: The Prosocial Effects of Immersive Media on Users’ Attitudes and Behavior. Nonprofit and Voluntary Sector Quarterly 49:5, pages 1015-1034.
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Samara Klar & Spencer Piston. (2015) The influence of competing organisational appeals on individual donations. Journal of Public Policy 35:2, pages 171-191.
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Abhilash Sreekumar Nair & Rani Ladha. (2014) Determinants of non-economic investment goals among Indian investors. Corporate Governance 14:5, pages 714-727.
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Edlira Shehu, Ann-Christin Langmaack & Michel Clement. (2013) The Dark Side of Using Emergencies in Direct Marketing Campaigns for Blood Donation Services. Service Science 5:2, pages 163-178.
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Sebastian Feld, Heiko Frenzen, Manfred Krafft, Kay Peters & Peter C. Verhoef. (2013) The effects of mailing design characteristics on direct mail campaign performance. International Journal of Research in Marketing 30:2, pages 143-159.
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Easwar S. Iyer & Rajiv K. Kashyap. (2009) Noneconomic goals of investors. Journal of Consumer Behaviour 8:5, pages 225-237.
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