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Journal of Travel & Tourism Marketing Volume 7, 1998 - Issue 4
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ARTICLES

Marketing Efforts of Bed and Breakfast Operations: Do They Influence Success?

Tammie J. Kaufman Virginia Polytechnic Institute and State University, Blacksburg, VA, USA
&
Pamela A. Weaver Virginia Polytechnic Institute and State University, Blacksburg, VA, USA
Pages 61-78 | Published online: 13 Oct 2008

Citations (14)

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Read on this site (5)

David L. Jones & Michelle Millar. (2013) Exploring the Potential Market for the “Commercial Home” in Mainland China: A Comparison of Domestic and International Tourists. Journal of China Tourism Research 9:3, pages 305-324.
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Chien Min Chen, Sheu Hua Chen & Hong Tau Lee. (2013) Interrelationships between Physical Environment Quality, Personal Interaction Quality, Satisfaction and Behavioural Intentions in Relation to Customer Loyalty: The Case of Kinmen's Bed and Breakfast Industry. Asia Pacific Journal of Tourism Research 18:3, pages 262-287.
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Chin-Feng Lin, Huei-Jen Shiu & Meng-Ying Wu. (2012) Exploring the Relationships Between Tourist Perceptions and the Service Quality of B&Bs. Journal of Travel & Tourism Marketing 29:6, pages 585-598.
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Leo Huang. (2008) Bed and breakfast industry adopting e-commerce strategies in e-service. The Service Industries Journal 28:5, pages 633-648.
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Miyoung Jeong. (2004) An Exploratory Study of Perceived Importance of Web Site Characteristics: The Case of the Bed and Breakfast Industry. Journal of Hospitality & Leisure Marketing 11:4, pages 29-44.
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Articles from other publishers (9)

Chia-Hui Chiu, Jin-Li Hu & Ching-Ren Chiu. (2022) Regional differences in Taiwan's B&B industry: An alternative meta-frontier analysis. Tourism Management Perspectives 44, pages 101043.
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Xin Zhang, Jiaming Liu, He Zhu, Zongcai Huang, Shuying Zhang & Ping Li. (2021) A Comparative Study of Customer Perceptions of Urban and Rural Bed and Breakfasts in Beijing: An Analysis of Online Reviews. Sustainability 13:20, pages 11303.
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Yan Feng, Xiaolian Chen & Ivan Lai. (2020) The effects of tourist experiential quality on perceived value and satisfaction with bed and breakfast stays in southwestern China. Journal of Hospitality and Tourism Insights 4:1, pages 121-135.
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Jingxue (Jessica) Yuan, Tsungpo (Bob) Tsai & Pouwen Chang. (2017) Toward an Entrepreneurship Typology of Bed and Breakfasts. Journal of Hospitality & Tourism Research 42:8, pages 1315-1336.
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Chia-Ning Chiu. (2018) How can managerial efficiency be improved? Evidence from the bed and breakfast industry. Tourism Management Perspectives 27, pages 111-124.
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Arthur Kearney, Denis Harrington & Felicity Kelliher. (2013) Exploiting managerial capability for innovation in a micro-firm context. European Journal of Training and Development 38:1/2, pages 95-117.
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Dallen J. Timothy & Victor B. Teye. 2009. Tourism and the Lodging Sector. Tourism and the Lodging Sector 177 195 .
Jovo Ateljevic. (2007) Small tourism firms and management practices in New Zealand: The Centre Stage Macro Region. Tourism Management 28:1, pages 307-316.
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Nancy Nuntsu, Dimitri Tassiopoulos & Norbert Haydam. (2004) The bed and breakfast market of Buffalo City (BC), South Africa: present status, constraints and success factors. Tourism Management 25:4, pages 515-522.
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