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Journal of Travel & Tourism Marketing Volume 8, 2000 - Issue 4
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ARTICLES

The Application of the Guttman Scaling Procedure in the Measurement of Consumer Behaviour: A Marketing Myopia

Yuksel Ekinci School of Management Studies for the Service Sector, University of Surrey Guildford, GU2 5HX, England
&
Michael Riley School of Management Studies for the Service Sector, University of Surrey Guildford, GU2 5HX, England
Pages 25-42 | Received 05 Feb 1999, Accepted 10 Feb 1999, Published online: 13 Oct 2008

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Hee “Andy” Lee & Rob Law. (2012) Diversity in Statistical Research Techniques: An Analysis of Refereed Research Articles in the Journal of Travel & Tourism Marketing Between 1992 and 2010. Journal of Travel & Tourism Marketing 29:1, pages 1-17.
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Sangwon Park, Dan Wang & Daniel Fesenmaier. (2011) Assessing structure in American online purchase of travel products. Anatolia 22:3, pages 401-417.
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Paige P. Schneider & Christine A. Vogt. (2012) Applying the 3M Model of Personality and Motivation to Adventure Travelers. Journal of Travel Research 51:6, pages 704-716.
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Halil Nadiri & Kashif Hussain. (2005) Diagnosing the zone of tolerance for hotel services. Managing Service Quality: An International Journal 15:3, pages 259-277.
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