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Journal of Travel & Tourism Marketing Volume 19, 2005 - Issue 4
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ARTICLES

The Different Response to Hotels' Endorsement Advertising by Taiwanese and American Tourists

An-Tien Hsieh Institute of International Business Administration, Chinese Culture University, Taipei, Taiwan, ROC
&
Janet Chang Department of Tourism Management, Chinese Culture University, Taipei, Taiwan, ROC
Pages 41-54 | Received 19 Jul 2004, Accepted 09 Apr 2005, Published online: 10 Oct 2008

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Read on this site (3)

Felix Septianto, Widya Paramita & Sheng Ye. (2023) What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality. Journal of Advertising 52:2, pages 179-192.
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Saerom Wang, Seongseop (Sam) Kim & Jerome Agrusa. (2018) A comparative study of perceptions of destination advertising according to message appeal and endorsement type. Asia Pacific Journal of Tourism Research 23:1, pages 24-41.
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Annie Huiling Chen, Norman Peng & Chris Hackley. (2008) Evaluating Service Marketing in Airline Industry and Its Influence on Student Passengers' Purchasing Behavior Using Taipei–London Route as an Example. Journal of Travel & Tourism Marketing 25:2, pages 149-160.
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Articles from other publishers (11)

Seongseop (Sam) Kim, Saerom Wang & Soo Yun Song. 2022. Tourism Marketing in Southeast and East Asia. Tourism Marketing in Southeast and East Asia 54 76 .
Yaoqi Li, Biqiang Liu & Lishan Xie. (2022) Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments. Journal of Business Research 150, pages 553-566.
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Raffaele Filieri & Marcello Mariani. (2021) The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach. International Marketing Review 38:6, pages 1267-1288.
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Maja Šerić, Irene Gil-Saura & Alejandro Mollá-Descals. 2020. Global Branding. Global Branding 63 91 .
Maja Šerić. (2018) A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia. Journal of Hospitality and Tourism Insights 1:4, pages 340-366.
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Seongseop (Sam) Kim, Ja Young (Jacey) Choe & James F. Petrick. (2018) The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival. Journal of Destination Marketing & Management 9, pages 320-329.
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Seongseop (Sam) Kim, Kuo-Ching Wang, Wan-Ting Jhu & Yang (Young) Gao. (2016) The best match-up of airline advertising endorsement and flight safety message. International Journal of Contemporary Hospitality Management 28:11, pages 2533-2552.
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Maja Šerić, Irene Gil-Saura & Alejandro Mollá-Descals. 2015. Handbook of Research on Global Hospitality and Tourism Management. Handbook of Research on Global Hospitality and Tourism Management 440 467 .
Samuel Seongseop Kim, Jinsoo Lee & Bruce Prideaux. (2014) Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty. International Journal of Hospitality Management 37, pages 131-145.
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Seongseop (Sam) Kim, Kuo-Ching Wang & Tae Hong Ahn. (2013) Which endorser and content are most influential in Korean restaurant promotions?. International Journal of Hospitality Management 33, pages 208-218.
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Rose X.Y. Chen, Catherine Cheung & Rob Law. (2012) A review of the literature on culture in hotel management research: What is the future?. International Journal of Hospitality Management 31:1, pages 52-65.
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