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Journal of Organizational Behavior Management Volume 8, 1987 - Issue 1
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Original Articles

An O.B. Mod. Analysis of Consumer Behavior

Mark J. Martinko Department of Management, College of Business, Florida State University, Tallahassee, FL, 32301
Pages 19-44 | Published online: 26 Oct 2008

Citations (10)

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Read on this site (4)

Valdimar Sigurdsson, Halldor Engilbertsson & Gordon Foxall. (2010) The Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation. Journal of Organizational Behavior Management 30:3, pages 222-233.
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Asle Fagerstrøm, Gordon R. Foxall & Erik Arntzen. (2010) Implications of Motivating Operations for the Functional Analysis of Consumer Choice. Journal of Organizational Behavior Management 30:2, pages 110-126.
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Donald Hantula & Victoria K. Wells. (2010) Outside the Organization: The Analysis of Consumer Behavior. Journal of Organizational Behavior Management 30:2, pages 87-91.
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Jacqueline Milligan & DonaldA. Hantula. (2006) A Prompting Procedure for Increasing Sales in a Small Pet Store. Journal of Organizational Behavior Management 25:3, pages 37-44.
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Articles from other publishers (6)

Asle Fagerstrøm & Gheorghita Ghinea. (2011) On the motivating impact of price and online recommendations at the point of online purchase. International Journal of Information Management 31:2, pages 103-110.
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Claus Ebster, Udo Wagner & Sabine Valis. (2006) The effectiveness of verbal prompts on sales. Journal of Retailing and Consumer Services 13:3, pages 169-176.
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Diane F. DiClemente & Donald A. Hantula. (2003) Applied behavioral economics and consumer choice. Journal of Economic Psychology 24:5, pages 589-602.
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ALEXANDER D. STAJKOVIC & FRED LUTHANS. (2006) BEHAVIORAL MANAGEMENT AND TASK PERFORMANCE IN ORGANIZATIONS: CONCEPTUAL BACKGROUND, META‐ANALYSIS, AND TEST OF ALTERNATIVE MODELS. Personnel Psychology 56:1, pages 155-194.
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Alexander D. Stajkovic & Fred Luthans. (1997) A Meta-Analysis of the Effects of Organizational Behavior Modification on Task Performance, 1975–95. Academy of Management Journal 40:5, pages 1122-1149.
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Mark J. Martinko & Paul Fadil. (1994) Operant Technologies. Leadership & Organization Development Journal 15:5, pages 16-20.
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