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CRITICAL REVIEW AND DISCUSSION

Review of Applied Behavior Analytic Research on Sales Performance Improvement

Pages 53-76 | Published online: 26 Oct 2008

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Rachael Tilka & Douglas A. Johnson. (2018) Coaching as a Packaged Intervention for Telemarketing Personnel. Journal of Organizational Behavior Management 38:1, pages 49-72.
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JohnW. Cadogan & AntonisC. Simintiras. (1994) An experimental analysis of the impact of a behaviour modification programme on salespersons' effort and performance behaviours. Journal of Marketing Management 10:7, pages 605-619.
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Mark J. Martinko & Paul Fadil. (1994) Operant Technologies. Leadership & Organization Development Journal 15:5, pages 16-20.
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