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Original Articles

The Effectiveness of Targeted Social Marketing to Promote Adolescent Reproductive Health

The Case of Soweto, South Africa

Pages 73-92 | Published online: 13 Nov 2009

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Nivedita L. Bhushan, Edwin B. Fisher, Nisha C. Gottfredson, Suzanne Maman, Ilene S. Speizer, Twambilile Phanga, Dhrutika Vansia, Atuweni Mtawali, Rejoice Chisinga, Maria Kapira, Audrey E. Pettifor & Nora E. Rosenberg. (2022) The mediating role of partner communication on contraceptive use among adolescent girls and young women participating in a small-group intervention in Malawi: A longitudinal analysis. Global Public Health 17:7, pages 1392-1405.
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Ashley E. Anker, Thomas Hugh Feeley, Bonnie McCracken & Carolyn A. Lagoe. (2016) Measuring the Effectiveness of Mass-Mediated Health Campaigns Through Meta-Analysis. Journal of Health Communication 21:4, pages 439-456.
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Devi Leena Bose, Anhad Hundal, Sabina Singh, Shweta Singh, Kuhika Seth, Saif ul Hadi, Ashrita Saran, Jessy Joseph, Kriti Goyal & Solomon Salve. (2023) Evidence and gap map report: Social and Behavior Change Communication (SBCC) interventions for strengthening HIV prevention and research among adolescent girls and young women (AGYW) in low‐ and middle‐income countries (LMICs). Campbell Systematic Reviews 19:1.
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Zohra S. Lassi, Sophie G. E. Kedzior, Wajeeha Tariq, Yamna Jadoon, Jai K. Das & Zulfiqar A. Bhutta. (2021) Effects of preconception care and periconception interventions on maternal nutritional status and birth outcomes in low‐ and middle‐income countries: A systematic review. Campbell Systematic Reviews 17:2.
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Citlali Calderon, Lorena Carrete, Jorge Vera-Martínez, María Esther Gloria-Quintero & María del Socorro Romero-Figueroa. (2021) A Social Marketing Intervention to Improve Treatment Adherence in Patients with Type 1 Diabetes. International Journal of Environmental Research and Public Health 18:7, pages 3622.
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Yong Jin Park. (2020) A socio-technological model of search information divide in US cities. Aslib Journal of Information Management 73:2, pages 144-159.
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William D. Evans, Alec Ulasevich, Megan Hatheway & Bidia Deperthes. (2020) Systematic Review of Peer-Reviewed Literature on Global Condom Promotion Programs. International Journal of Environmental Research and Public Health 17:7, pages 2262.
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Zohra S. Lassi, Sophie G. E. Kedzior, Wajeeha Tariq, Yamna Jadoon, Jai K. Das & Zulfiqar A. Bhutta. (2020) Effects of Preconception Care and Periconception Interventions on Maternal Nutritional Status and Birth Outcomes in Low- and Middle-Income Countries: A Systematic Review. Nutrients 12:3, pages 606.
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Theresa Ann Sipe, Terrika L. Barham, Wayne D. Johnson, Heather A. Joseph, Maria Luisa Tungol-Ashmon & Ann O’Leary. (2017) Structural Interventions in HIV Prevention: A Taxonomy and Descriptive Systematic Review. AIDS and Behavior 21:12, pages 3366-3430.
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Rebecca Firestone, Cassandra J Rowe, Shilpa N Modi & Dana Sievers. (2017) The effectiveness of social marketing in global health: a systematic review. Health Policy and Planning 32:1, pages 110-124.
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Dominic Montagu, Catherine Goodman, Peter Berman, Amy Penn & Adam Visconti. (2016) Recent trends in working with the private sector to improve basic healthcare: a review of evidence and interventions. Health Policy and Planning 31:8, pages 1117-1132.
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Rehana A. Salam, Anadil Faqqah, Nida Sajjad, Zohra S. Lassi, Jai K. Das, Miriam Kaufman & Zulfiqar A. Bhutta. (2016) Improving Adolescent Sexual and Reproductive Health: A Systematic Review of Potential Interventions. Journal of Adolescent Health 59:4, pages S11-S28.
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Jessica M. LaCroix, Leslie B. Snyder, Tania B. Huedo-Medina & Blair T. Johnson. (2014) Effectiveness of Mass Media Interventions for HIV Prevention, 1986–2013. JAIDS Journal of Acquired Immune Deficiency Syndromes 66:Supplement 3, pages S329-S340.
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Sohail Agha & Dominique Meekers. (2010) Impact of an Advertising Campaign on Condom Use in Urban Pakistan. Studies in Family Planning 41:4, pages 277-290.
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Carol Underwood, Holo Hachonda, Elizabeth Serlemitsos & Uttara Bharath-Kumar. (2006) Reducing the risk of HIV transmission among adolescents in Zambia: Psychosocial and behavioral correlates of viewing a risk-reduction media campaign. Journal of Adolescent Health 38:1, pages 55.e1-55.e13.
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Dominique Meekers & Stephen Rahaim. (2005) The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience. BMC Public Health 5:1.
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Dominique Meekers, Sohail Agha & Megan Klein. (2005) The impact on condom use of the “100% Jeune” social marketing program in Cameroon. Journal of Adolescent Health 36:6, pages 530.
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S AGHA & R VANROSSEM. (2004) Impact of a school-based peer sexual health intervention on normative beliefs, risk perceptions, and sexual behavior of Zambian adolescents. Journal of Adolescent Health 34:5, pages 441-452.
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Dominique Meekers & Megan Klein. (2003) Determinants of Condom Use among Young People in Urban Cameroon. Studies in Family Planning 33:4, pages 335-346.
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