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Journal of Internet Commerce Volume 4, 2005 - Issue 4
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Original Articles

Pioneering the Development of a Scale to Measure E-Tailer Image

Dr. Christopher D. Hopkins Department of Marketing, College of Business and Behavioral Science, 233 Sirrine Hall, Clemson University, Clemson, SC, 29634-1325 E-mail: [email protected]
&
Dr. Bruce L. Alford Department of Management and Marketing, Louisiana Tech University, P.O. Box 10318, Ruston, LA, 71272 E-mail: [email protected]
Pages 77-99 | Published online: 04 Oct 2008

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Jun Yu. (2006) B2C Barriers and Strategies: A Case Study of Top B2C Companies in China. Journal of Internet Commerce 5:3, pages 27-51.
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Articles from other publishers (4)

Rajeev Kumra & Soma Arora. (2022) Digital Sensory Marketing Factors Affecting Customers’ Intentions to Continue Organic Online Purchases during COVID in India. FIIB Business Review, pages 231971452211056.
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Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque. (2022) PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing. Sustainability 14:5, pages 2638.
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Jung-Kuei Hsieh, Yi-Ching Hsieh, Hung-Chang Chiu & Ya-Ru Yang. (2014) Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD. Journal of Interactive Marketing 28:3, pages 225-236.
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Wanmo Koo, Erin Cho & Youn-Kyung Kim. (2014) Actual and ideal self-congruity affecting consumers’ emotional and behavioral responses toward an online store. Computers in Human Behavior 36, pages 147-153.
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